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MSP Company Strategies for Customer “Needs and Wants” Qualification

Posts Tagged ‘Value Propositions’

MSP Company Strategies for Customer “Needs and Wants” Qualification

Tuesday, March 12th, 2019

Obviously, what the clients of your MSP company need and what they want aren’t going to be the same. Your clients are naturally going to want much more than you can provide for them. What they need will differ from that. They’ll want everything for nothing, but they’ll need bandwidth X at monthly subscription Y, in conjunction with monitoring and support of one kind or another.

It’s important to identify where there are wants that can be achieved in the near future and where there are unreasonable expectations deriving from misinformation. You need to quantify what baseline needs of your primary clientele are and what their most profitable thresholds will be. Following are a few ways to do this:

 

Clearly Define and Continuously Research Target Markets

An MSP company needs to know who it’s talking to and where that audience lies. Additionally, you should know when that audience shifts or expands owing to a change in provided services. When you know who you’re talking to, you’ll know what they are likely to want, what they actually need, and how you can split the difference.

 

Employ SEO, Keywords, and Other Prescient Tactics

Search engine optimization (SEO) can give you statistics which demonstrate the content drawing in the most clientele. You can allude to both wants and needs and see where your audience congregates, adjusting these outreach tactics as it makes sense to.

 

Communicate Unique Value Propositions Transitioning with New Data

Your MSP has unique qualities positioning it ahead of certain peers or competitors. Use those qualities to facilitate a unique proposition in content. As new data becomes available, incorporate it. Some needs you may not be able to meet yet but will be able to in the future.

 

Meeting and Exceeding Expectations

When an MSP company quantifies needs against wants, serving needs to fulfillment, and attaining wanted services when feasible, you’ll likely retain clientele and initiate increased conversion both directly, as well as through referral. When your clients are satisfied, they’ll want to tell their peers about what you do.

MSP Marketing Components That Are Key to Effective Planning

Wednesday, January 23rd, 2019

Effective MSP marketing is seldom approached in a contemporaneous way. It’s important to plan things out in advance using known strategy as vetted by cutting-edge experts in SEO–ideally those with a specific emphasis on MSP service delivery. Following, several key features of an effective marketing strategy will be briefly explored:  

 

Research-Based Strategies Calibrated Toward Specific Targets 

MSP marketing is selling IT services. Accordingly, IT should be used to determine target markets. Once found, content must be continually fine-tuned using data as it becomes available. 

The idea is to calibrate your content toward target clientele using algorithms, statistics, and whatever other information you can gather. The more targeted your marketing, the more likely it is to yield ROI. Research your target markets and strategies that help you reach them. 

 

Product Description, Mission Exposition, and Competition Consideration 

Your marketing strategy must have a descriptive quality. You should describe products and services fully, apprise prospects of your brand’s mission, and take into account areas of the market where competition exists. What sets you apart from competitors? Sometimes, your mission itself could be the defining factor.   

 

Branding, Value Propositions, Pricing, and Goal-Based Budgeting 

Your mission statement must match your brand, and knowing competitive moves helps you design unique value propositions which emphasize those features of your operations which make you a better buy. 

You’ll need to take pricing into consideration as you weigh competitor offers and your own value proposition(s). You’ll need to monitor the progress of varying efforts and budget based on realistic goals and your existing resources. Naturally, research pertaining to branding, pricing, and distribution will play a part in how you budget. 

 

Plans That Work 

You should establish an MSP marketing plan which delivers unique value propositions, prices effectively, monitors operations, defines budgets around goals, properly describes both you and your services, incorporates competition considerations, and researches target markets extensively. This kind of well-defined strategy will likely facilitate more reliable outreach.  


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