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IT Marketing Tips to Help You Avoid Common Content Marketing Mistakes

Posts Tagged ‘useful content’

IT Marketing Tips to Help You Avoid Common Content Marketing Mistakes

Thursday, December 20th, 2018

Managing IT marketing with an SEO provider which specializes in MSPs can help you avoid common content marketing mistakes in outreach. Following are three tips that will help you overcome content marketing errors:

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Marketing for IT Through Blogs Should Not Be About Self-Promotion!

Monday, July 25th, 2016

I got mine and I got yours too cartoonNobody Likes A Self-Aggrandizing Individual

Marketing for IT should encourage clients to retain services. It should attract them. There’s nothing attractive about a “me me me, I’m the best” mentality. A corporation that sends this message faces decreased client retention. There is an old piece of wisdom that goes, “Let someone else praise you, and not your own mouth”.

If you build a blog that just talks about your own activities and accomplishments as a business…who’s going to want to read it? Maybe the employees of the company will, maybe management personnel running things. But are they the client fuel which maintains your business’s engine? Your blog is not a twitter feed! You need to have information that isn’t just interesting and expositional, but provides value to potential customers. (more…)


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