MSP marketing requires an approach pursuing outreach from multiple angles. A good way to think about it might be through exploring a brief fishing analogy. If you’ve got multiple fishing lines out there, maybe one line will get a bite, and one won’t. It’s the same with marketing.
Multiple outreach strategies are more likely to get a bite than just one. With that in mind, if you’re going to catch the clients you’re after, you’ll want a diverse approach; but you’ve also got to strengthen your lines so you can handle larger catches. Following are ways to simultaneously strengthen and diversify: