MSP marketing requires an approach pursuing outreach from multiple angles. A good way to think about it might be through exploring a brief fishing analogy. If you’ve got multiple fishing lines out there, maybe one line will get a bite, and one won’t. It’s the same with marketing.
Multiple outreach strategies are more likely to get a bite than just one. With that in mind, if you’re going to catch the clients you’re after, you’ll want a diverse approach; but you’ve also got to strengthen your lines so you can handle larger catches. Following are ways to simultaneously strengthen and diversify:
Research, Research, Research
MSP marketing requires an informed approach. You won’t catch any fish in a pool. A pond is better, but a lake has larger fish, in a sea, they get bigger.
Research where the schools of your demographic fish reside, and inform outreach by calibrating it to match their economic habitat. The more you research, the more you learn about where and how to pursue your target demographic, allowing you to inform, strengthen, and diversify your approach.
Facilitate Content Consistency
Your content is much like the bait used to bring fish in. It’s integral that you optimize content and provide a consistent supply that is diverse enough to remain interesting and readily available. Working with SEO agencies which specialize in MSPs can help you get the best “bait”, as it were. You can source it internally, but they’ll have greater resources in most cases.
Continuously Optimize, Employ Multi-Channel Marketing
It’s integral that your IT business always optimizes outreach approaches to match data you’ve researched concerning that which is most effective as regards your demographic. You want to branch out as possible. Mobile solutions, visual marketing, infographics, and content creation are all considerable.
A Better Catch
Strengthen outreach lines and diversify. An MSP marketing campaign that is designed for consistent, well-researched multi-channel outreach will likely yield a better clientele “catch”.