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MSP Marketing Tactics to Help Source and Convert Target Prospects

Posts Tagged ‘Target Demographic’

MSP Marketing Tactics to Help Source and Convert Target Prospects

Saturday, December 8th, 2018

MSP marketing requires an approach pursuing outreach from multiple angles. A good way to think about it might be through exploring a brief fishing analogy. If you’ve got multiple fishing lines out there, maybe one line will get a bite, and one won’t. It’s the same with marketing. 

Multiple outreach strategies are more likely to get a bite than just one. With that in mind, if you’re going to catch the clients you’re after, you’ll want a diverse approach; but you’ve also got to strengthen your lines so you can handle larger catches. Following are ways to simultaneously strengthen and diversify:  


Research, Research, Research 

MSP marketing requires an informed approach. You won’t catch any fish in a pool. A pond is better, but a lake has larger fish, in a sea, they get bigger. 

Research where the schools of your demographic fish reside, and inform outreach by calibrating it to match their economic habitat. The more you research, the more you learn about where and how to pursue your target demographic, allowing you to inform, strengthen, and diversify your approach. 


Facilitate Content Consistency 

Your content is much like the bait used to bring fish in. It’s integral that you optimize content and provide a consistent supply that is diverse enough to remain interesting and readily available. Working with SEO agencies which specialize in MSPs can help you get the best “bait”, as it were. You can source it internally, but they’ll have greater resources in most cases. 


Continuously Optimize, Employ Multi-Channel Marketing 

It’s integral that your IT business always optimizes outreach approaches to match data you’ve researched concerning that which is most effective as regards your demographic. You want to branch out as possible. Mobile solutions, visual marketing, infographics, and content creation are all considerable. 


A Better Catch 

Strengthen outreach lines and diversify. An MSP marketing campaign that is designed for consistent, well-researched multi-channel outreach will likely yield a better clientele “catch”. 

MSP Marketing Strategies to Facilitate Client Interest 

Wednesday, December 5th, 2018

Your MSP marketing team will have less difficulty converting prospects if prospects come to you from the start. Following are a few techniques to help you see this outcome: 


Always Mix It Up 

Your MSP marketing process can get stale if you’re always doing exactly the same thing. You need to mix things up. You can say the same thing in different ways. As new means of outreach develop, you would additionally benefit from their employment. Use smartphones, use content that’s text-based, pictorial, and visual. Work with SEO groups which have a specialty helping MSPs, and put the latest techniques into practice. Mix it up. 


Listen to Those Who Watch You 

Your audience always has an opinion. Now, granted, there is such a thing as a heckler in a crowd. Be conscientious in your evaluation of criticism from without, as some will definitely not be valid; but much will. You can’t screen it all. Just be careful to screen using common sense so that some underhanded ex-client with a vendetta or some sabotage-oriented competitor doesn’t get the better of you.  


Provide Precise and Human Explanation  

You need to tell clients exactly what you do, how you do it, why what you do is valuable, and how it will affect them. Use human terms, not tech terms. Tech terms are for engineers and tech insiders, not for your clientele. It’s beneficial in drawing clients in that you design value propositions which resonate with your target demographic. Every MSP has something at which they excel over competitors. Identify this quality throughout your company, and bring it to the table in your outreach materials. 


A More Well-Rounded Marketing Approach 

MSP marketing can be complex, but you can make it more effective. Be precise and human in your service explanations and value proposition. Listen to clientele so you can hear what they want and need, and respond appropriately. Lastly, make sure you always mix things up. People like seeing variety! 

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