Like any MSP business, yours must continue to grow, or it will implode. There are several reasons for this. One, technology is always transitioning into new iterations of itself. Two, competition wants to steal your market-share and will always work against you. Three, natural inflation.
Your business is like an obligate ram ventilator; basically, a fish who must remain swimming in order to breathe. You must continue increasing revenue to survive. Following are three tips to help you “keep swimming”, as it were, into continuous forward growth:
1. Know Target Audiences
An MSP business won’t be very successful just firing promotions into the ether and hoping they are received by someone. You need to know your specific demographic. It will likely be in conformity to that which comprises your strengths.
Some MSPs do better with private individuals needing service, most are seeking to serve different kinds of business. Determine what best defines your operation, and use that as a means of helping you identify your target demographic.
2. Identify Competitors and Fill Their Gaps: Value Propositions
Even a small business can be competitive against a larger operation if the right sort of value proposition is in play. A small oil change facility specializes in one thing so they can offer that one thing faster and more efficiently at less cost than a general mechanic who only changes the oil for clients as an afterthought. Your MSP is the same. Find your niche and use value propositions to draw in your target demographic.
3. Make Strengths Core to Revenue Strategy
You should always play to your strengths. Around them, you should develop your value proposition, and they will likely play the largest part in determining who your target demographic is.
Expanded Operational Reliability
Your MSP business will generate sustainable revenue if you’re careful to define your target audience, play to your strengths, and know competitors. Consider existing operations and whether they need to be refined.