An MSP business needs to do that which deserves distinction in order to be held in any kind of distinguished regard. There are basic things you can do to prepare your business for distinction. Three that are worth thinking about include:
1. Enhance Your Specialties to Perfection
Your MSP business has some aspects of service provision which outshine competition. There’s always something which one business is particularly good at, and competitors aren’t. Figure out what sort of specialty distinguishes your business initially, and focus on expanding that distinction.
2. Find Causes Resonant with Your Ideals
What do you legitimately believe in, and how can you support that cause? You don’t need to make a huge deal of it. For PR purposes, announcements can be worthwhile. But don’t support causes just because that looks good. There’s nothing distinguished about that; it’s somewhat status quo in the business world.
Rather, support what causes you do simply because you know this is right. Likely enough, the causes themselves will sing your praises without any need for you to ask. In the absolute worst-case scenario, you support a cause and get nothing for your efforts. However, the knowledge you’ve learned is something good. That’s a worthwhile outcome in and of itself.
3. Surprise Clients, Have Good Service, Optimize Value Proposition
Clients are expecting one level of service. Undersell yourself in client acquisition so you can overperform after conversion. This is a surprise that will likely reflect well on your business.
Generally, provide good service, and ensure value propositions are enhanced to reflect both your specialty and specific pain points of target markets.
Standing Out in a Crowd
Your MSP business will distinguish itself naturally if you function as the master of your own specialty, support causes resonant with leadership, and surprise clients with good service. Also, ensure you reel in the right prospects through optimized value propositions that speak to the core needs of specific demographics.