Fully Utilizing the Digital Tools Available to You
Your managed services marketing will certainly be more effective should it make full use of available tools. Oftentimes, IT marketers lean on either email or social media but don’t properly fulfill the potentiality for either. However, both can be complementary, working to “charge” each other up in terms of outreach and impact.
Leveraging Social Media and Email Toward Increased Conversion
There are best practices which can help you see more impact for less expense in terms of outreach. SEO groups that have an emphasis on clients of the MSP variety can be quite helpful here. They will likely endorse tactics such as:
- Email and social media are symbiotically distinct
- Put social media in emails and email addresses on social media
- Leverage social media profiles toward the creation of valid email lists
Email and Social Media are Symbiotically Distinct
Managed services marketing needs to respect that email and social media feed into one another. On whales, there are fish that eat microorganisms which would otherwise turn into health-threatening factors leaching off the whale.
The little fish eat these organisms, and so keep the whale healthy. It’s a win-win for both. Email and social media are quite similar. Through email, you can get more serious interaction with prospective clientele, and through social media, you can obtain contact information.
Put Social Media in Emails and Email Addresses on Social Media
When you send an email, be it an automated message manifested through CRM software or part of an ongoing conversation thread, include social media links in your closing salutation. For social media, put your email on your social media profile.
Leverage Social Media Profiles Toward the Creation of Valid Email Lists
You can endorse your MSP through social media by offering incentives or discounts for those who provide you their email address. Put your email front-and-center on social media and invite clients to give you theirs through incentive.
Maximizing Email and Social Media
Managed services marketing which creates email lists through social media, endorses social media through emails (and vice versa), and fosters symbiosis between these digital communication avenues should see increased positive impact on clientele in terms of conversion.