MSP marketing is straightforward but abstract. Once you get your head around it, you see where it’s going, where it’s coming from, and why action A has outcome B. But that’s all abstract math to those who haven’t made understanding outbound marketing their core prerogative. There are things you can do internally to help get your head around this in today’s increasingly digital environment. Several strategies worth following through on include:
Determining Those Who Manage Your Marketing
MSP marketing doesn’t happen by itself. Are you working with internal personnel? Do you have a team dedicated to outreach, PR, content marketing, SEO, SMO, etc.? Or are you working with outsourced agencies operating at higher levels of professionalism and reduced cost? Unless you can afford an internal department, you’ll save with an external solution. Just remember the very act of outsourcing marketing saves money, and don’t go with the bottom-dollar marketers.
Ensure You’ve Got A Realistic Plan
You need to have a plan ironed out over the next two years. Have daily, weekly, monthly, quarterly, biannual, and annual goals. Don’t be over-zealous, but don’t be without zeal either. You’re looking for a realistic balance which weighs your opportunities and acts on them accordingly.
Figure Out Your Budget
How much can you afford to spend on marketing without seeing ROI? Consider initial forays into marketing climes as operational costs that won’t be recouped. Again, working with established agencies can save you a lot of time and money here, but going about things internal is doable; it’s just going to be harder. You should expect to see ROI from effective SEO in four months to a year— figure about eight months for positive impact.
MSP marketing with a solid budget, a realistic strategy, and known marketing professionals at the helm will be poised for success. Consider existing strategies, and where changes may be necessary. If none are needed, then continue to strengthen those known plans which are working as intended.