Your MSP business needs to court PR as possible, but it’s not always easy to get. You’ve got to do something newsworthy. Accordingly, positive newsworthy action should be budgeted into your marketing.
There are many tactics you can take here, you want to be scrupulous in all action and meaningful. Contacting the chamber of commerce in your community can be key in helping you figure out from where you should start and which direction you should go. From there, consider these tactics:
Speak Out Locally in Your Community
Your MSP business must be a presence locally. Providing charity services to schools or other public institutions is newsworthy, and may be as affordable as certain marketing expenses. So, go ahead and provide such services for a proscribed time period, and don’t be shy about sending press releases.
Additionally, speak out on prescient issues and provide clear, true, accurate information people can relate to and which helps reveal the technological situation in which communities increasingly find themselves. The world is changing, you’ve got opportunities in abundance here.
Give Free Advice–Most Clients Can’t Apply It Without You Anyway
On local blogs, social media, during interviews, and wherever possible, give sound tech advice which can be followed. Here’s the thing: following your advice won’t be easy for clients. Imagine a contractor telling you how to build a house step by step. Are you going to do it yourself, or does this make it more likely you’ll hire builders? It’s the same with tech.
Write Effective, SEO-Optimized Biography Segments That Are Newsworthy
SEO groups which serve MSPs can help you optimize your bio to be both newsworthy and the most visible. Constantly update it with your accomplishments and exploits in the community to increase its newsworthiness.
Maximizing PR Organically
It’s advisable for an MSP business to design effective bios, give advice, and become a visible local presence. Such steps should organically induce local media authorities to recognize your action, facilitating increased community awareness of your business, and a higher likelihood of conversion among target demographics.