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IT Marketing Strategies That Have High Likelihood of Success

Posts Tagged ‘Prospective Clientele’

IT Marketing Strategies That Have High Likelihood of Success

Saturday, February 16th, 2019

IT marketing informed by proven strategy in terms of outreach will have a higher likelihood of producing reliable returns going forward. Following are several strategies of this kind worth considering for your MSP: 

 

Incorporate Agile, Flexible Outreach Tactics 

IT marketing needs to have as a core component of its operation a metaphorical finger on the pulse of existing market techniques. Content marketing through SEO wasn’t always as effective as it has now become. Email marketing has gotten increasingly effective owing to data and its proper application. 

You need agility in outreach, and that means being ahead of the latest trends. Additionally, flexibility is key. When tactic A ceases to work— or proves less than effective— you can seamlessly shift to the next appropriate action.  

 

Generate Leads Which Score Well and Lean Toward Conversion 

When you generate leads, score them the whole while, and aim lead generation efforts at target demographics which match the clientele of your existing operation. The more you score leads, the more you’ll be able to figure out which ones are worth your while. 

Continue to augment scoring, and you’ll see leads become increasingly inclined to convert. The idea is to make your outreach conventions facilitate a lead-generating “machine.” From there, maintain the machine, and repair it (through flexibility/agility) when this becomes necessary.   

 

Produce Engaging Outreach Materials Drawing in Prospective Clientele 

Engage target clientele through value-rich content that’s appropriate to the market you represent. One of the best ways to do this is to gauge what present clients need, what they want, what they don’t buy, and where leads fit in relation to them. From there, produce marketing matching what you find out.   

 

Conclusion 

IT marketing should have engaging outreach materials, facilitate lead-generation dependably, and operate on flexible, agile lines of engagement. MSP marketing of this kind will likely be more successful than that which isn’t informed by these strategies. 

Branding Mistakes to Avoid in Your IT Marketing

Wednesday, September 26th, 2018

You have to be careful to facilitate effective branding in your IT marketing campaign. There are many schools of thought here, but there are also many basic mistakes which surfeit all outreach strategies. If you’re going to be the most successful in branding, you want to avoid basic outreach errors. Several common ones MSPs make include: 

 

  • Not even having a brand
  • Basic inconsistency
  • Being a copycat

 

Not Even Having a Brand 

IT marketing is difficult if you don’t have a real brand. Just naming your company and putting that on a letterhead won’t cut it. You’ve got to do market research into prospective clientele, you’ve got to determine what core principles and outreach provisions will be, and you’ve got to build your brand around these things. It’s essential to consult with marketing professionals if you don’t already have a pool of them from which to draw relevant data. 

 

Basic Inconsistency 

A brand that waffles isn’t trusted, especially in tech. There are enough turbulent waters ahead. Those who are investing thousands of dollars in the services of your MSP on a monthly basis must be sure what you’re doing for them is worth the cost. Don’t waffle. Be consistent. Have a color scheme, similarly-situated slogans, a logo that is recognizable, advertisement outreach that has a running theme, services of a similar kind which reflect core directives; you get the idea. Line out precepts defining your MSP and stick with them as much as possible. 

 

Being a Copycat 

Pepsi is known in the U.S., but the rest of the world could care less; they’re into Coca-Cola. Don’t be a copy-cat. At best you’ll be second, at worst you’ll be seen as an underhanded, dishonest provider of services. But that doesn’t mean you can’t adopt similar successful means of outreach as competing brands; it just means you have to make them your own. 

 

Stronger Branding 

In terms of effective IT marketing, ensure you’ve got a real brand, be consistent, and don’t act as a copycat. These things should make your brand more efficient, effective, and successful.  


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