Your small MSP can compete against enterprise-level corporations. Certainly, you want to hone operational infrastructure using the latest technology, but once you find a centralized effective service option and become the best at it, you’ll be on your way. IT marketing helps you get there.
Marketing Tactics to Position You Against Big Competitors
Usually, larger organizations tend to have a “shotgun” variety approach to marketing. A department store is a great example of this: they have a little bit of everything.
Many big-ticket IT companies are like department store tech options. But just as ma-and-pa shops with specialization compete with department stores, your IT group can compete with “the big dogs”. Here’s how:
Niche Optimization
Your IT marketing needs to be centered on whatever particular service provision defines your operation. What are you best at? Focus on that, advertise that, provide testimonials which demonstrate how good this provision of yours is.
Find an Angle and Stick to It
Niche optimization can help you find an effective outreach angle. You want to resonate with target demographics who reflect your most profitable central clients. Different MSPs will have different angles, even regarding the same services. Find yours and blast it out there.
Strong Customer Service and a Unique, Fulfilling Value Proposition
Big corporations have too many clients to provide careful customer service. Clients become purely statistic at a certain level of success. You can outpace them competitively through better customer service.
A unique value proposition structured around your niche and the angle which defines that niche will additionally facilitate increased operational effectiveness.
Increasing Your Competitive Visibility
You should emphasize customer service and design value propositions accordingly. Figure out a real angle and stay on it. Find your niche and focus on becoming the best in that particular area. Such IT marketing tactics increase competitive viability.