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IT Marketing Incorporating Emotional Strategy Maximizes Sales Interactions

Posts Tagged ‘Pain Points’

IT Marketing Incorporating Emotional Strategy Maximizes Sales Interactions

Monday, August 20th, 2018

IT marketing needs to remember the human component which comprises sales. Too often sellers get in their own heads, falling into an “us vs. them” mentality which ultimately ends up estranging prospects. A better way to go about things is to remember just what drives buyers. Consider these common emotional features of a tech sale: 

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Designing MSP Marketing Around Referrals to Answer Client Pain Points

Friday, June 22nd, 2018

MSP marketing concentrated around referrals will produce actionable content more amenable to prospective clients. Consumers today aren’t as apt to believe traditional modes of advertising owing to several factors, not least of which being how pernicious and ever-present more establish means of advertisement have become.

 

Referrals, by contrast, come from those who’ve used given services and honestly respond with their experiences. This is why Yelp.com has become so popular. For your MSP, what you want to do is show those instances where your tech solutions solved one of their problems.

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