The more authentic an MSP company is, the more likely that company is to convert target prospects. Authenticity breeds trustworthiness. Following are several tips to help you ensure your MSP comes across as authentic in branding:
Your MSP company must discover expertise–this may end up being different from initial preparations; pivots are common in IT. Consider primary aims, but don’t neglect secondary possibilities. Also, know where the value lies in that which you provide.
If you have existing clients, show prospects how you’ve saved them money and encourage them to write reviews for you demonstrating the same. You can offer incentives to help encourage them along, if you like. Lastly, know what your target demographic is.
You’ve got to have a visual “handle” accompanied with a message and keywords within that message. “Just Do It” is Nike’s, and it conjures up images of a checkmark in red, white, or black; and some darkly-lit gymnasium with athletes running around while inspirational music plays.
Your own branding should be so evocative, and in an authentic way that tells the truth of who you are, what you’ve done, and where you’re going. This branding needs to be conveyed pictorially in terms of written content and in site design, as well as overall presentation.
Networking at tech events can be key in establishing visibility and helping you know how you’re perceived. Knowing how you’re perceived helps you encourage positive perceptions and discourage those that aren’t so positive. Also, have a presence in terms of blogs or other online outreach which is regularly updated, providing true value through information.
When you make your MSP company visible with authentic outreach materials, create an authentic identity, and discover what your company truly is, you set itself up to become a trustworthy brand. Consider such tactics as you go about refining your existing branding strategies.