Staying relevant and making constant changes and adjustments to your MSP marketing strategy is the way to remain competitive in this day and age. Most MSP business owners are always looking for ways to tweak their marketing processes. Listed below are four changes you should make immediately to stay on the cutting edge. The best news is, you should start seeing marketing and sales results soon after implementing these strategies! (more…)
As an MSP, you should understand how effective guest blogs are in building your company’s reputation. Therefore, you should always incorporate guest blogging in your MSP marketing strategy. It’s all about having your name on high-ranking sites— this is the primary reason guest blogging has so much power. You can’t reach the masses if your articles are posted on low-ranking sites. However, it’s not guaranteed that MSP blog editors will publish your article upon request. You may never get your articles published especially with run-of-the-mill content. Why would anyone want to publish uninteresting or mediocre blogs on a high-ranking site? (more…)
It’s not that your MSP blogs will see no views whatsoever if you use syndicated options. The difficulty is that unless those syndicated blogs are “original” material, they aren’t going to be as effective as continuously created content.
Most IT companies will be using syndicated blogs that have been duplicated. This means when someone does a search for your organization, blogs on the same topic and used by other businesses will likewise appear in the search engine results pages, meaning the chances a client will click on your site decrease. Especially when MSPs are using such syndicated blogs solely, you’ll find that they don’t have near the effect a concerted content campaign using originally-sourced MSP blogs does.
Where syndicated blogs can have some value is through a marketing strategy that has been comprehensively designed beforehand. These keep the presence of an established organization in the mind’s eye of that public to whom such services are being marketed.
The thing is, it’s nigh-impossible to find syndicated blogs that aren’t reused elsewhere. Even if you can plug in keywords pertaining to a specific company, the surrounding content remains the same. A client searching for your services may find the exact same blog in different locations, that aren’t sourced by the same business; then the game’s up.
Ultimately, you want to have blogs which are originally designed and feature regular new installments. If those blogs are created at an agency that has made it their bread-and-butter to design content specifically for tech clients, you’ve got an even more substantial edge. Furthermore, such agencies specialize in collection of pertinent statistics. This means they can identify that which is effective and focus on such activities against that which is ineffectual.
SEO marketeers who design blogs as the core of their professional service use established processes known to be effective. They’ll usually have an angle of approach that includes steps like:
Such blog creation looks like this: a given agency will put together a campaign with the client, then create content for that campaign, review it with the client, and optimize such writings so that they are most likely to be actionable in an SEO sense. Once SEO has been verified, the blogs are published and publicized. From there, you’ve got guest blogs. If you’re unfamiliar with it, a guest blog is posted on a website with an in-built audience. That audience reads and advances actionable blogs with useful content naturally.
An SEO organization that works with multiple clients collects a vast bevy of guest blogs where content can be published such that it has a real impact, and can truly help spread the word on a given company’s products or services. A syndicated blog can’t really do that, because guest blogs can see when a blog has been repeated, and are very unlikely to repeatedly publish the same content. That’s bad for their existing readership.
IT marketing through online content solutions gives small business the ability to compete with big-ticket enterprises, but those enterprises are trying to take back the market.
This war’s waged for decades, and with the Internet, it’s been kicked into high gear. Originally, the advent of the Internet was seen as a positive for smaller businesses. Many hailed it as the great equalizer. The reason is that a small business and a large business could both get a website, and if both sites were properly designed, the potential client couldn’t tell the difference. (more…)
The typical MSP business finds it awfully difficult to hire technicians. Part of the challenge is that technicians desire a complete package of salary, benefits and then some. Yet few companies are willing to offer such a level of compensation to a candidate who has not actually done anything for the business at this point in time. The truth is that most qualified techs won’t even consider an offer unless it is similar to one already on the table. It doesn’t matter if your company is rapidly growing, if you have the swankiest office in town or a laid-back work environment. In the end, salary and benefits almost always matter the most. (more…)
MSP marketing should communicate the security that cloud computing provides to gain clientele trust. With the cloud, data is uploaded into a group of servers representing expanded storage and computational ability. Data is stored in a sort of holographic way across all the servers. Space is “apportioned” for users and utilized for things like Hardware as a Service, Software as a Service, Desktop as a Service (HaaS, SaaS, DaaS) and more.
MSP marketingmust communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.
There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.
MSP business is part of an extensive network of technological development, ultimately encompassing many burgeoning aspects of modern technology. Remaining on the cutting-edge requires a bit more than even the most concerted research. In the process of sourcing new IT innovations and spreading their application, you need to go where those developing solutions are.
MSP marketingneeds to demonstrate value to potential clients. One of the best ways to do this is through showing tangible cost-savings. The more vendors involved in problem resolution, the more expensive this becomes for your end-user. Reasons include:
Maintaining More Relationships
Increased Complications Between Issue Identification and Resolution
MSP marketing must consolidate data, but this can be difficult with more than one outlet. When a store has more than one location, it’s likely that multiple databases become involved in the categorization of clients. Inventory and the kind of customers which buy that inventory are categorized singly, but not entirely. The solution is consolidation, but this can be a little bit esoteric if you haven’t organized everything into a single database before. You want a single main server that collects all the information.
Certainly, you want there to be an on-site data storage solution, but that should be updated to a primary server which parses through all the data from all locations. This will allow you to properly conduct MSP marketing campaigns which most cohesively match target markets.