In your MSP marketing, you need to produce content that is easy to interact with. Whatever you send out to potential clients should be something they can interface with easily.
Tips to Increase Copywriting Effectiveness
The copy you produce for your emails should be engaging, appropriate, authoritative, accurate, optimized, and calibrated toward those who you’re targeting. Consider these tips:
Draft Potential Emails Multiple Times
MSP marketing emails shouldn’t just be thrown together haphazardly as swiftly as you can finish them. Take your time. Approach them from multiple angles. If you’ve got a template you use for high-profile clients and a profile you use for those of lesser priority, have multiple versions of each template.
You may send one email primarily over others, but then again, there may be occasions to send multiple versions of these emails to different clients. Some will be more effective than others.
Length Is Not As Important As Relevant Content
A long email full of good, value-rich, optimized and targeted content has a high likelihood of being read by the recipient regardless of length. A short email with nothing of value won’t be read even though it isn’t that long. You’ve got to go with quality, regardless of quantity. Put substance over style, then add the “style” in later.
Optimize So Content Pertains Directly to Recipients, Use Effective CTAs
Are you more likely to read a generalized email or one that calls you by name and addresses a problem you regularly contend with? Obviously, the latter. In order to see such an outcome, define clients by categories and send out appropriate emails with optimized CTAs (Calls To Action) that fit.
Conversion-Primed Email Outreach
MSP marketing emails will likely engage more readers if they have personalized outreach with optimized CTAs. Infuse all email outreach with legitimate value in terms of content and design multiple copies of prospective emails. Carefully optimizing email outreach should yield increased conversion.