Managed services marketing will have varying success with varying outreach campaigns. You’ll need to have marketing solutions which spread information geared at drawing in potential clients. Value-rich content which leverages unique value propositions against valid data pertaining to the market can be effective at increasing conversion margins. But it’s not enough.
You want every tool at your disposal, and one of the most effective is word-of-mouth marketing. Basically, clients who like what you do tell colleagues, prompting them to seek you out and convert. Approximately 92 out of 100 people will trust friends who refer your business. Still, outside a few fringe scenarios, most clients aren’t automatically going to recommend you. Following are tips to help encourage them this direction:
Deliver Notable Experiences for Customers
Managed services marketing must incorporate customer experience, often abbreviated CX. If you were into making mathematical formulas, you may be able to find a numerical relationship between positive CX and referral likelihood.
Don’t irritate existing clients but do keep an eye on them to help them whenever they need you. Make the right suggestions. Check in regularly. If they make mistakes, you take the blame. Deliver astonishing CX and you’ll see clients recommend you naturally.
Design Incentivized Referral Programs
Incentivized referral is sensible. Tesla uses this sort of referral paradigm to great success. Give clients discounts if they bring new converts— even have promotional incentive programs strategically in the year.
Monitor Content and Co-Opt Ambassadors to Your Brand
Ensure the content you produce is monitored and updated to optimal effectiveness. Find those who really love what you do and give them incentives to act as ambassadors for your brand.
Think of tech geeks who love Apple or Microsoft. Some people are downright passionate about their favorite brand. Find them and co-opt them into marketing campaigns.
Managed services marketing often expands referral through co-opting brand ambassadors, optimizing content, using referral programs, and providing genuinely positive customer experiences.