Google’s AI bots and crawlers that maintain the job of analyzing website pages and utilizes the links provided to create a web throughout the internet. Most MSP marketers realize that blogging is essential for ranking by Google’s bots and crawlers. Their solution however isn’t always in your best interest due to many of these MSPs posting syndicate blogs over a variety of clients. These syndicate articles have no real value to them to Google’s bots and are synonymous to balloons filled with air compared to balloons filled with helium or rather, original content. Google’s AI will crawl your webpage and will analyze links to create a web between websites, but duplicate articles will be marked “no find no follow” which is essentially invisible to the site crawlers. These syndicate articles act as mindless zombies to Google that are hungry to rise in rank.
Lock and Load!
The ammunition to survive this horde of undead is original content. Google has no real content of its own and to understand Google you must understand that they want what is best for their customer as the leading search engine. This means that the AI is searching for the most relevant and updated information which can be created through blogging, hosting guest blogs, and maintaining website activity. Though the zombies are strong in number they will not be individually challenging so if you keep your gun loaded and your guard up you will prevail. You win more flies with honey than you do with rotten flesh!
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When you look at your own staff, do you see talent in the crowd? Or do you just see ordinary workers? Most likely, it is a mixture of the two. But, have you ever considered that your ordinary and average employees also have the potential to be great? There are talents in hidden places and heroes do not always look like what we expect them to be. Just like in the first movie of the Star Wars saga, Episode IV- A New Hope, we witnessed how a farm boy (Luke), a princess (Leia), two smugglers (Han and Chewbacca), an astromech (R2-D2) and protocol droid (C-3PO) banded together to thwart the plans of the Galactic Empire. Pretty awesome right? Your MSP company may already have employees with great potentials, but it just takes some nurturing for their talents to develop. Here are ways on to how to do it in your business:
Define roles and goals
You need to have a good system in place. This includes a clear definition of the roles of each employee’s position and an orientation on the corporate vision and goals of your company so that everybody would be on the same page. Explain to them that their performance goals apply to your overall growth strategy and keep track of this with an individual performance evaluation.
Engage
You have to get your employees motivated and inspired to work for the goals of your organization. Have an open-door policy where employees are encouraged to share their opinions, solutions, and ideas to you or your top leaders. Take time to have a one-on-one mentoring session with them and open trainings or avenues for education for them to grow and enhance their skills and abilities. This will help employees find solutions and sharpen their leadership skills.
Challenge them
Give your employees opportunities where they can be challenged to do better and have a wider scope of responsibility. Let them dip a toe in the water by letting them lead a project, campaign or event that is at first on a smaller scale. Then, give them bigger and more important roles as they grow in their confidence.
The Star Wars film redefined what it means to be a hero and showed that everyone has the capability to do great things, even a droid the size of a trash can. It is time to put an end to the corporate mentality of clock-in clock-out to get paid. By nurturing the potential abilities of your team, you will be able to effectively incentivize your employees and utilize their individual strengths to get the most output.
As much as possible, businesses aim to plan, decide, operate, and execute processes with precision and success. Senator Palpatine, aka Darth Sidious, knew this too well. He carefully and patiently planned his rise to power and cleverly accomplished it under the Jedi Order’s nose. But after he reorganized the Republic into the first Galactic Empire and named himself Emperor, he made some leadership mistakes he did not even know about because of his ideology and arrogance.
Do you want to know what they are?
Mistake 1: Monopolizing power in the organization
Emperor Palpatine and Darth Vader were the only key people in their entire Galactic Empire. Palpatine followed the Sith’s philosophy of the Rule of Two where there can only be two Sith Lords at any given time. The master and apprentice controlled the power and had no succession plan. So, when the two were taken out, the whole government fell apart. It is the same with top-heavy companies. They have the tendency to fail once the key people are no longer around. Therefore, it is essential to plan for these situations and train the employees to be ready to assume roles for your MSP business to survive.
Mistake 2: Putting all the eggs in one basket
Palpatine had only one plan – to build the Death Star to exercise control over the galaxy, and that was pretty much it. He had no alternative plan and when the Death Star was destroyed, he just built another one which was of course also destroyed by the Rebel Alliance. This gives businesses the message to never concentrate all efforts and resources in one area as one could lose everything.
Mistake 3: Giving no chance of growth for employees
The culture in Palpatine’s empire was merely motivated by fear and there was no opportunity for the employees to have a voice in the organization. The workers were treated as dispensable objects. When you have the same atmosphere in your IT business, then employees to tend to have low morale and there would be high employee turnover.
Mistake 4: Ignoring previous mistakes
The biggest mistake is failing to learn from your previous mistakes. The emperor did not truly learn after the devastation of the first Death Star and just made another one. In a business, leaders must be humble enough to admit their mistakes and most of all to learn from them. Make an analysis of what went wrong and try different approaches and perspective so that you can carry out a better plan.
Mistake 5: Having limited to no advisers
The emperor had only Darth Vader to discuss his plans with and had no other Sith Lords to ask advice from. This made his plans vulnerable to mistakes as they were only seen from their perspectives. It is critical to have plenty of good advisers whether in taking over the galaxy or in managing a business. Advisers help in giving you wisdom through their experience or expertise and they can share a different viewpoint or mindset that could help make better decisions.
You do not need to commit mistakes first just, so you can learn from them. It is better for your MSP business to learn from other people and in this case, from Darth Sidious himself. You need to lead and manage your company with humility in order to create an environment where team members feel safe in contributing ideas, grow, and are motivated. Without humility, you will not learn from your mistakes or from others. It is time to give up ideologies that do not work and embrace a learner’s mindset.
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