Managed Services Marketing Techniques to Build More Qualitative Customer Connections

In your managed services marketing, you need to take into account the relationship angle of sales. Especially in regard to MSP services, which cost more and are designed for long-term customer relationships, you need to consider each new prospect is essentially a new partner in a mutual enterprise benefiting you both. Provided your MSP is operating as advertised, you’ll bring value to clients which reduces their expenses and expands profit. Accordingly, they’ll grow and require more tech services, meaning they’ll continuously pay you more as you provide more value. In ideal conditions, you could plot this mathematically. The point is, first-time meetings could be the beginning of lifelong relationships, so you need to focus on facilitating strong connection at every opportunity. Several strategies to help do this include:  

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Managed services marketing with a specialty in MSP exposition can return high levels of ROI or none at all. A lot of it will depend on the marketing agency you work with, but there are additional factors which can be controlled for on your end. The right agency may even advise you of these from the get-go. Known ROI impediments include:  (more…)

Managed services marketing could take a page from the playbook of thriller authors and “kill the sheriff on the first page”. In the western areas, such an opening draws in the reader, making them want to read more. You need to design marketing which does the same. Several tips to help you enact this include: 

• Very catchy headlines
• Preview text that intrigues
• Design copy for the medium it will be perceived on
• Understand to whom you are writing

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Network Operation Centre (NOC) is an integral function of MSP companies everywhere and most businesses are now embracing it. All businesses, regardless of the type of ventures, have their digital devices networked together for easier workflow. It’s for this reason that creating an NOC is inevitable.

An NOC performs numerous IT functions such as system monitoring, coordination of network problems and changes, and IP addresses and domain name management. (more…)

A reliable MSP business can help customers in creating customized cyber security plans to protect the digital information of their business. Apart from streamlining operations, optimizing client relationships, acquiring and installing the latest technology, boosting the security of your customers data should also be on top of your list. Having a robust cyber security plan in place helps your customers keep their business operational even when a disaster strikes. Below are actionable tactics for helping your customers protect their data and keeping their business protected from cyber attacks: (more…)

Crime does pay, and for cyber criminals, they make it a business. It’s no wonder IT support from companies such as yourself are in high demand. Businesses of all sizes and industries need protection from security threats, particularly ransomware which has proven to be quite lucrative. Ransomware is popular because it’s a low-risk, high-return endeavor for cyber criminals: (more…)

It is your job as an MSP marketing agent to convince clients and potential customers that cloud technology offers a multitude of benefits for businesses. While everyone knows that cloud technology is an affordable solution that can be accessed from anywhere, many businesses still do not feel comfortable uploading their data onto the cloud servers. Nevertheless, the use of cloud services is a popular business model and it is expected to continue to grow at an 18% rate in the upcoming year. But, is data safe on a public cloud server? Here are just a few answers to a few concerns clients may have: (more…)

IT services are commonly known to provide top-tier security solutions. Forbes estimates that by next year, costs related to cybercrime will reach $2 trillion. Even worse, the trend is increasing, not decreasing. It is expected that such costs will reach $6 trillion by 2021.

Why isn’t it going down? Well, there are a number of reasons. Such as: (more…)

A growing business needs excellent IT support from an accredited MSP company. When a business doesn’t have a large workforce and IT is not their core business, they shouldn’t invest in hiring a full-time employee to handle their IT.

For this unfortunate business this could potentially divert upwards of $100,000 in annual salary for IT support. Weather they are running a small or medium-sized business, these funds can be better invested in expanding their business through marketing, developing new products, and staff training. This is where you come in: they could instead let a MSP company such as yourself handle their network and IT needs. Here are several advantages you can let potential customers know of having IT support through your company for their small or medium-sized business: (more…)

IT services are commonly known to provide top-tier security solutions. Forbes estimates that by next year, costs related to cybercrime will reach $2 trillion. Even worse, the trend is increasing, not decreasing. It is expected that such costs will reach $6 trillion by 2021.

Why isn’t it going down? Well, there are a number of reasons. Such as: (more…)