Should You Break Eggs to Make IT Marketing Omelets?

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their MSP website just start moving right up rankings until they are on the top. However, is this a realistic expectation or is there any reason to believe successful SEO is more like having to break eggs to make omelets?

Competition is a Factor

Never underestimate your IT marketing competition’s response to your website suddenly overtaking their ranking. Do you really believe they will just stand idly by and watch your meteoric rise to top-ranked status? On the contrary, many of your IT competitors will have the attitude that you will move ahead of them on the Google index over their dead body. Of course, you can expect a volley of internet marketing updates that rival your SEO moves that can push you back down in the short term. If IT providers ignore their competition’s influence on their internet marketing initiatives, then it will cost them dearly. This is one of the contributing factors to a messy game of SEO where an MSP website come move up and then back down, before enough momentum and be achieved to finally slingshot past all the competition.

Google Indexing is a Factor

The other issue that can cause the IT marketing process of getting a website top ranked is the fact that there are many changes that must be enacted to transform the sites rankings. These changes can range from the creation of new pages, updating the URL, adding keywords, blogs, backlinks etc. These changes will cause your website to get re-indexed. The process of having Google re-index your website can be very scary as it can cause your site to temporally disappear off the index completely. Once your website is finally re-indexed, it can often reappear in a lower position that it has previously been indexed. This process can be racking and is very messy indeed! However, if the internet marketing is implemented correctly it will cause your MSP website to ultimately rise to the top.

If you’re currently in the process of marketing your website, then it’s important that you have a realistic expectation about the process. If you know in advance that you could see your website move up and down in its position several times and even disappear temporally, then these won’t shack your nerves and cause you to lose confidence in the process. This is the ultimate danger as many MSPs that aren’t forewarned about the messy process will lose confidence and pull out early, so consider your MSP business to be forewarned that a successful IT marketing campaign will be like having to break some eggs to make omelets!

A highly successful MSP company relies on the strengths of exceptional IT people. No matter how much advanced technology services your company develops, you can’t prosper without talented techs. So, how do your recruit smart, highly skilled IT techs to your company? One of the first steps to take is making the recruiting and selecting of IT applicants’ top priorities for your business. Once you do this, you can use the following strategies for attracting skilled personnel to your business. (more…)

Dystopian novel (and movie franchise) ‘The Hunger Games’ has a lot to teach MSP business owners about surviving in today’s competitive market. ‘The Hunger Games’ focuses on Katniss, a young girl pit against 23 others in a fight for survival. Throughout the book, and the subsequent film, Katniss must learn valuable lessons to stay alive in the battle dome. (more…)

When it comes to MSPs marketing online, most know that getting their website top ranked is like riding a slow boat to China. In fact, this knowledge is one of the major reason most IT companies are standing on the sidelines of the digital marketing game. For the patient Tech providers this makes it a little easier to garner all the sales leads since there much less competition.

However, wouldn’t it be great if this slow and painful process could be transformed so that MSPs could start getting leads in about three months instead of waiting around for six months or longer? Our new marketing system can accomplish this with lightening speed; but read more to learn how we discovered these techniques! (more…)

Today, an MSP business needs all the help it can get to stay competitive. Fortunately, the Internet has availed many avenues that business owners can use to enhance their competitive edge. It is necessary to maintain a vibrant online visibility to capitalize on the opportunities available. One way to do just that is to start and maintain a blog that showcases your products and services. (more…)

Digital Asset Management

MSP business marketing solutions often benefit from consolidation. That is to say: if you’ve got a good number of resources you’re devoting toward a marketing strategy, you’re likely to have greater success should you categorize those resources for later use. This is what a digital asset management (DAM) system does. (more…)

Your Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

Persistent Change

Every MSP business has always dealt with change. Change is an essential component of any economic ecosystem. But change today is different than change several hundred years ago. The current free market system allows natural competition between businesses that grow unimpeded— well, mostly unimpeded. Let’s not get into unjust taxation here. The point is when free market ideals were initially endorsed several hundred years ago, economic transition was slower than today. As technology has advanced, so has economic flux. This is especially true in the information age characterizing modernity. Today, everything changes continually— this is especially true in technology. With that in mind, the following are four advisable characteristics your business would definitely benefit from adopting if you haven’t already: (more…)

In the eighties, a movie called Ghostbusters took theaters by storm and became an international film sensation.  In the movie, a motley crew join forces to combat the forces of evil by forming Ghostbusters.  While they didn’t have much in the way of startup funds to get their message out, they still managed to run a few adds then went viral.  The key that helped them reach the community was their brilliant marketing line, “Who Ya Gonna Call?  The question is can MSPs learn from the Ghostbusters’ marketing tagline how to successfully brand their IT companies? (more…)

Six Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)