Managed services marketing plans need ideas the size of a gorilla. A gorilla is big, strong, majestic, frightening, intriguing, and watchable. A gorilla idea would be an idea with these qualities. But there is a “guerrilla” nature to such ideas which makes them hard to come by. These guerrilla gorillas can be hiding in the nutrition facts label on the back of your water bottle, but if you don’t know where to look, they will grunt and fight among themselves conceptually; but you’ll never hear their battle cries. If you really want to be effective in marketing, you’ve got to see gorilla-sized ideas everywhere, because it’s not just about the strength of the idea— it’s about exceptional ideas continuously used. (more…)