“Gorilla” Warfare in Marketing
Managed services marketing plans need ideas the size of a gorilla. A gorilla is big, strong, majestic, frightening, intriguing, and watchable. A gorilla idea would be an idea with these qualities. But there is a “guerrilla” nature to such ideas which makes them hard to come by. These guerrilla gorillas can be hiding in the nutrition facts label on the back of your water bottle, but if you don’t know where to look, they will grunt and fight among themselves conceptually; but you’ll never hear their battle cries. If you really want to be effective in marketing, you’ve got to see gorilla-sized ideas everywhere, because it’s not just about the strength of the idea— it’s about exceptional ideas continuously used. (more…)
Good and consistent marketing is essential even when your MSP business is doing well in comparison to competitors. In most cases, when an IT company grows and stands at the top of the tech sector within the region, the effort put into the marketing declines significantly. This practice can be detrimental to your business. If you are the best support company right now, you should remember that there are other service providers who are determined to surpass you. 
Many MSP businesses fail to capitalize on the advantages that come with applying IT services marketing to generate leads because they lack the necessary techniques. You need to turn innovative, gripping, and highly informative content to produce tangible results and revenue. Here is how it happens: