Your MSP marketing team is going to be integral in your MSP’s growth, and so requires careful consideration.
The following are three tips to help you most effectively round out this part of your business:
- Ask the Right Questions
When you’re hiring the first, most important manager of your marketing department, you want to ask the right questions— several of which include:
- What is your standard for success when new strategies are being developed?
- What do you like about our current marketing practices, and what would you change?
- Describe a successful new position you’ve held and made more successful.
- In previous marketing jobs, what kind of ROI were you able to achieve?