However, wouldn’t it be great if this slow and painful process could be transformed so that MSPs could start getting leads in about three months instead of waiting around for six months or longer? Our new marketing system can accomplish this with lightening speed; but read more to learn how we discovered these techniques! (more…)
Posting educational content on your blog is the most effective and economical marketing technique around. Not just an occasional post, but regularly updating your blog with relevant content will bring the audience to you.
Why is Blogging Effective as a Marketing Tool? (more…)
Open Sesame!
A poor woodcutter, Ali Baba wasn’t the type to dream for riches. But then, he found these 40 thieves near a cave, heard them say some password, and then saw them enter the cave. Later, Baba sneaked into the cave with that password when the thieves were gone. What he found were staggering treasures— more than a poor woodcutter could imagine. (more…)
However, is it possible that Ferris Bueller can teach an MSP business a lesson about the balance of work and play? Is it possible that giving employees more time off to play might help an IT company make even more money?
Watch the clip here https://www.youtube.com/watch?v=UX_rPkWzlqs (more…)
This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)
MSP marketing is complex. In order to properly profit, you’ll need to know the involved variables. You want to figure out which numbers are most important and focus on them. Five areas where you can really obtain actionable numbers include:
• Sales goals
• Review of marketing programs: what works and what doesn’t
• Data pertaining to services that sell and services that don’t
• Finding the low-hanging fruit and harvesting it
• Designing a marketing calendar for the remainder of the year
Sales
What were they? Did you meet them? Were you under or over budget in acquisitions? These are good questions to answer. Get the numbers, and don’t just look at the bookends. Sure, where you were and where you are both represent important indicators. However, you also want to determine where there were peaks and valleys. Sometimes it just takes a little bit of tweaking to curtail thousands in unnecessary spending. A perfect example: don’t have a full staff available during the middle of January if you don’t make big sales at that time. If you do tend to see spikes at that time, ensure you’ve got requisite staff.
Review Marketing Programs: What Works?
MSP marketing isn’t static. Some things will work excellent at one time and then quit working entirely at another. There will be fluctuations. Some things worked well for years, and suddenly they’re useless. Maybe that billboard on 27th isn’t worth funding— after all, there isn’t an industrial district in that part of town anymore.
One thing you’ll likely find is that SEO-based content marketing is very effective in terms of cost and lead generation. Discover where lead generation is facilitated in your marketing endeavors. Put money toward that.
What Sells, What Doesn’t?
Maybe you’re not doing well in terms of security sales. Maybe this portion of your MSP never took off. Abandoning it may not be the best choice, but what does make sense is a critical evaluation of programs that sell and those which don’t. You want to go through the numbers and fix what you can. Look at where low-sellers were able to convert clients, figure out why, and focus on that. But what you definitely must do is curtail unnecessary marketing expenditure on products or services that aren’t successful.
Low-Hanging Fruit
You might upsell existing clients who are already satisfied with what you do. You might look at government contracts. You might send out emails, newsletters, and blogs pertaining to new technology breakthroughs which stand to save clients money. Establish where there is an easy sale and get it. Then make that policy.
Marketing For the Remainder of the Year
Look through your sales goals, ensure the marketing programs you’ve designed are properly aligned, find the low-hanging fruit, and when you’re done with all that, make a calendar. This will help you identify when the most important marketing events should be held. It will help inform staffing, operations— the list goes on.
A Consolidated Approach
Between mapping via calendar, getting all the low-hanging fruit, finding what sells and what doesn’t, reviewing marketing programs, and re-establishing sales goals, you can really maximize the rest of 2017.
About our Contributor
Unlike many other managed IT services providers in the Sacramento area, Noverus take providing amazing customers services extremely seriously to the point of hiring people that understand how important customer service is and then teach their techs the technology skills needed.
Finally, Noverus has made a commitment to never fall behind on the technology curve so that they can always give their customers accurate managed services advice in Sacramento!
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