Your MSP marketing can benefit from techniques informed by the numbers. Working with SEO organizations which specialize in helping MSPs can help you find the best balance.
Something that’s been shown to be especially considerable is an email marketing campaign. However, you can’t just send out a conglomeration of group emails without careful preparation. Following are several tips to help you most effectively utilize email marketing techniques:
Design Content That Is Appropriately Concise
Don’t beat around the bush; get to the point and make it relevant. It’s best to have emails designed for specific readers and to give them valuable information which draws them into consideration or pursuit of your MSP.
Hone your value statement to greatest effectiveness, and back it up with solid numbers matching your demographic. You might start with a lead’s name, include some small personal detail, then give them a hypothetical saving and show the math.
Simplicity of Layout
Smartphones, desktops, tablets, laptops, flat-screen TVs–people use a lot of media to interface with the web and check their email today. You want your content easy to ingest regardless of media.
Your MSP marketing team needs to put together emails and the like which are prepared for success in terms of layout and design. Flashy graphics and risky techniques tend to be less effective than they are annoying.
Fonts, CTAs, and Testing It Out
Don’t have fonts that are too busy. A readable, professional text is key. Ensure colors are dark on a light background, and you’ve got headlines between 14 and 22 in terms of font size.
Times New Roman and Arial are commonly used fonts that may match your purposes. Test fonts on varying devices, and don’t forget the call-to-action (CTA).
Hitting Marketing Targets
You need to use multiple outreach techniques in your MSP marketing to be successful. Proper font, CTAs, testing, layout, and concise writing are all key.