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Key IT Marketing Tactics That Are Known to Be Effective

Posts Tagged ‘Marketing Tactics’

Key IT Marketing Tactics That Are Known to Be Effective

Thursday, October 17th, 2019

Your IT Marketing will be more successful if you use the latest tools available. This is easier to say than do for many reasons, not least of which being the continuously shifting nature of technology. However, it is possible to line out operational protocols and best practices that retain the most effective outreach innovations. Presently, digital solutions represent some of the best.

 

Specific Advantages to Consider

When you go the digital route, it becomes easier to reach more people at less cost. This is something especially considerable in a competitive market that has burgeoning tech companies arising every day. Consider the following digital advantages:

 

Success Can Be Tracked, Monitored, and Augmented

An IT marketing campaign that uses digital outreach such as SEO has potential to track, monitor, and augment advertising with greater precision. Whether you’re using content like blog posts, white papers, videos, pictorial presentations, slide shows, or coupons, with digital outreach, you can determine precisely how effective each foray into the market is. This helps you avoid unnecessary trial and error. Consultation from SEO groups which serve MSPs is a very worthwhile tactic here.

 

Digital Options Are Known for Their High ROI

Return on investment is very high for digital outreach because the cost of production isn’t as steep as other outreach avenues. That said, some avenues of outreach take longer to produce ROI. For example, an SEO blog may require six months to a year.

 

Top-Tier Customer Engagement At Bottom-Dollar Cost

Digital outreach includes social media, and because of its computerized nature, specific communication becomes more streamlined. You can’t click on a billboard and talk with a salesperson, but you can do that with the chatbox on your page’s website.

 

Maximized Marketing Through Digital Outreach

Incorporating digital strategies into your IT marketing expands customer engagement, increases ROI, and provides clear statistical touchpoints for enhancement when properly deployed. If you’re not using digital marketing, it’s definitely something worth looking into, especially as an MSP.

MSP Marketing Tactics to Help You Handle Social Media Crises

Monday, September 16th, 2019

Your MSP marketing department needs to understand how to manipulate outreach in a positive way and handle fallout from marketing disasters. This isn’t going to happen incidentally, it will require direct, strategic effort.

 

Social Media Crisis Protocols

Working with SEO groups which regularly provide ROI-rich marketing for MSPs helps you avoid trial-and-error in developing crisis response protocols. Such groups are likely going to advise you use tactics like these during such events:

 

  • Develop a means of sorting issues
  • Directly address associated fallout
  • Put together “quick win” options from known-effective solutions

 

Develop a Means of Sorting Issues

Your MSP marketing team needs to understand how to sort social media issues. Sometimes you’re dealing with something big, sometimes you’re not. For example, a bad review of services should predicate direct response. If you can’t reach a resolution, bury the bad review under a pile of good ones to keep it from impacting you.

However, that’s a lot different than some PR disaster where an ad from your outreach campaign is turned into an offensive meme, or something similar. Such a situation may predicate a total shift in marketing strategy. Know how to sort issues to understand which way to go.

 

Directly Address Associated Fallout

When you’ve got true fallout from an issue, address it as directly and comprehensibly as it’s feasible to. Think “damage control”. You’ve got to put the fires out, or they’ll keep burning up social media until your whole MSP is compromised.

 

Put Together “Quick Win” Options from Known-Effective Solutions

When you successfully handle PR disasters on social media, note what you did so you can handle similar issues quickly in the future. This is the “quick win” strategy, and it can be integral in helping you learn from and contend with social media disasters.

 

Bouncing Back from Bad Social Media

An MSP marketing campaign which follows “quick win” social media management strategies, directly addresses negative fallout and determines the best way to manage diverse issues should have expanded security in the face of unexpected online PR disasters.

MSP Marketing Tactics for Customer Interviews to Help You Reach Key Objectives

Sunday, September 8th, 2019

MSP marketing can learn a lot from metrics, but it can learn more from direct inquiry. Think of it this way: if an advanced society left high technology to a low-technology people, reverse-engineering that high technology would be harder for them than simply getting the blueprints from the high-tech nation.

Metrics are the same. You can deduce clientele needs through metrics or you can ask them key questions which help shed light on key issues. Using both in proper balance also makes sense, but just outright asking clients the right questions represents a great “shortcut.” With that in mind, following considerations should inform client interviews:

 

Determine Needs of Clientele

MSP marketing needs to set up interviews that are properly intensive. When they’re deep enough, such interviews can help your MSP figure out the answers to questions involving the experience of clients, where their pain points are, what works for them, what doesn’t, where they’re confused, and countless other points of this kind.

Offer incentives to help secure interviews and be sure you identify the right people; there’s no use quizzing an intern down in most scenarios. But a client’s CIO could give you a lot of data.

 

The Value of an Unbiased Third Party

Working with SEO groups that help MSPs assists you in either conducting interviews or finding qualified third parties to do so. Accordingly, you avoid your own bias, discovering insights into operations invisible otherwise.

 

Segmentation of Clients, Effective Questions

Separate clients into categories for best data collection. Consultation is again worth pursuing to determine which questions will be the most effectively illustrative.

 

Data-Supported Optimization

MSP marketing helps you reach more clients and make yourself more attractive to potential clients through conducting interviews that reveal clientele needs. Segmenting clients, asking the right questions, seeking consultation, and incorporating third-party interviewers all represent excellent means of maximizing interviews.


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