Your MSP marketing campaign needs to reach prospects from multiple standpoints. One of the most considerable is email. However, you do not want to become relegated into some “spam” category of your leads. It’s better not to email them than to become spam. Following are mistakes to avoid to have a proper impact through an email marketing campaign:
1. Refraining from a Call To Action (CTA)
You need to have some form of CTA that’s easy to find, identifiable, direct, and appropriately placed on the page where you’ve put it. A CTA should incorporate a clear message that repeats and condenses the primary themes of whatever content it’s included with.
2. Failing to Match Expectations of Your Audience
If your email says that it can help clients increase profit and avoid mistakes, then what is contained in the content of that email should live up to such a title. You don’t want to have anything resembling clickbait in any outbound email marketing campaign.
For perfect examples of what not to do in your MSP marketing, consider some clickbait articles. Oftentimes, they include pictures and “facts” which are nowhere represented in the list, slideshow, or what-have-you. Don’t do that kind of thing to prospective clients.
3. A Distinct Lack of Professionalism
Everything should be spelled correctly, and you shouldn’t be personalizing via template unless the end result appears authentic. If it looks like you just plugged the information of a prospect into a “form” email, that’s not likely to communicate professionalism. Be straightforward, factual, authoritative, intriguing, and full of value in any email marketing you do. Seek to be as professional as possible.
Seeing Return on Your Email Marketing Investment
An MSP marketing campaign which has strong professional characteristics in outbound emails, meets the expectations built through subject lines, and includes proper CTAs will likely convert more clients. Working with SEO professionals can help your MSP hit the right balance in your outbound email marketing campaigns.