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Co-Opting the Subconscious in Managed Services Marketing

Posts Tagged ‘Marketing Campaign’

Co-Opting the Subconscious in Managed Services Marketing

Monday, July 29th, 2019

You need to co-opt subconscious and archetypical aspects of the human psyche into managed services marketing for increased ROI in advertisement. There are right and wrong ways to do this.

 

Effective Ways to Co-Opt the Subconscious 

Don’t use fear tactics, don’t lie, don’t entice, don’t play into negative personality traits of human beings. Rather, play to the core needs people may not even realize drive them. Consider these tactics:

 

Provide Certainty of Outcome

Your managed services marketing campaign needs to answer the problem of a prospective client’s pain points with objective, certain outcomes that solve the problem in a straightforward way, and even demonstrate prospective cost-reduction or productivity enhancement.

People seek to be certain, and the world isn’t. When you can provide a feeling of certainty, this is subconsciously comforting, and apt to facilitate conversion.

 

Communicate Belonging to Prospects

Make your prospective clients feel as though your products or services make them part of a venerated group. You can do this by showing reviews of top-tier clients in whose social circle a prospective client may want to be.

Find ways of making clients feel like they’re part of an “in” crowd and that you understand where they presently are in their business. Recognize the group to which they presently belong.

 

Recognition, Individuality, Power, and Self-Development

Clients like to be recognized for what they face, who they are, what they need, what they’re good at, and for their intelligence. They also want to be seen individually, because each client certainly has idiosyncrasies that are unique.

Clients want to be empowered as well, and they want to feel as though what you do for them will help develop their brand. These things aren’t often consciously expressed, but they can be subconsciously co-opted into conversion.

 

Pacifying Subconscious Desire Expands Client Conversion

A managed services marketing strategy which recognizes clients on an individual level, empowers them toward self-development, communicates belonging, and provides certainty of outcome will effectively co-opt subconscious drives.

IT Marketing Strategies to Maximize Content Already Available

Wednesday, May 22nd, 2019

You can do many things which stretch the power of content in your IT marketing. One of the most effective involves visual re-purposing. Essentially, you can use techniques of the visual variety to double-down on content effectiveness.  

 

It works like this: take an article that’s already been written, condense it down to factoids, present those in an informational graphic representation, or infographic. Additional visual re-purposing tactics include: 

 

eBook Design  

IT marketing commonly produces massive quotients of content which go under-utilized. Figure out where there are specific subjects you cover regularly, and put those subjects together in one place under the umbrella of an “eBook”. Essentially, it’s a real book, but digital. You can sell the eBook, or make it available for free. Either way, you can get more mileage out of old content.  

 

Webinar Presentations 

A webinar can be hosted live and present known best-practices of tech management. There are likely many pieces of content you can bring to bear in the presentation, and if you do it live, you can even answer questions directly in real-time. Once the webinar has been finished, you can re-post the live broadcast at intervals as it suits you, further doubling-down on content maximization.  

 

SlideShare Presentations 

SlideShare presentations are in many ways the spiritual successor to Microsoft PowerPoint. In fact, most SlideShare presentations use PowerPoint for the creation of slides. The difference is, SlideShare puts the presentations online. This can be useful as a reference point for clients. Additionally, it can facilitate increased visibility.  

 

YouTube and Instagram Short Presentations 

YouTube and Instagram can be co-opted for short presentations. On Instagram, you’ve got a minute–but you can fit a lot of exposition into a minute. YouTube allows longer presentations, but a video lengthier than five minutes will decline in attention retention, generally. 

 

Using What You Have 

You can maximize existing materials by re-purposing them through YouTube, Instagram, SlideShare, various webinars, infographics, and design of effective eBooks. Consider what you’ve got and where you’re going, and whether this route makes sense for your IT marketing campaign. 

3 Email Marketing Campaign Mistakes to Avoid in Your MSP Marketing

Friday, February 8th, 2019

Your MSP marketing campaign needs to reach prospects from multiple standpoints. One of the most considerable is email. However, you do not want to become relegated into some “spam” category of your leads. It’s better not to email them than to become spam. Following are mistakes to avoid to have a proper impact through an email marketing campaign:  

 

1. Refraining from a Call To Action (CTA) 

You need to have some form of CTA that’s easy to find, identifiable, direct, and appropriately placed on the page where you’ve put it. A CTA should incorporate a clear message that repeats and condenses the primary themes of whatever content it’s included with.  

 

2. Failing to Match Expectations of Your Audience 

If your email says that it can help clients increase profit and avoid mistakes, then what is contained in the content of that email should live up to such a title. You don’t want to have anything resembling clickbait in any outbound email marketing campaign. 

For perfect examples of what not to do in your MSP marketing, consider some clickbait articles. Oftentimes, they include pictures and “facts” which are nowhere represented in the list, slideshow, or what-have-you. Don’t do that kind of thing to prospective clients. 

 

3. A Distinct Lack of Professionalism  

Everything should be spelled correctly, and you shouldn’t be personalizing via template unless the end result appears authentic. If it looks like you just plugged the information of a prospect into a “form” email, that’s not likely to communicate professionalism. Be straightforward, factual, authoritative, intriguing, and full of value in any email marketing you do. Seek to be as professional as possible. 

 

Seeing Return on Your Email Marketing Investment 

An MSP marketing campaign which has strong professional characteristics in outbound emails, meets the expectations built through subject lines, and includes proper CTAs will likely convert more clients. Working with SEO professionals can help your MSP hit the right balance in your outbound email marketing campaigns.  

MSP Marketing Tips to Make Email Marketing More Successful 

Saturday, January 5th, 2019

Your MSP marketing can benefit from techniques informed by the numbers. Working with SEO organizations which specialize in helping MSPs can help you find the best balance. 

Something that’s been shown to be especially considerable is an email marketing campaign. However, you can’t just send out a conglomeration of group emails without careful preparation. Following are several tips to help you most effectively utilize email marketing techniques: 

 

Design Content That Is Appropriately Concise 

Don’t beat around the bush; get to the point and make it relevant. It’s best to have emails designed for specific readers and to give them valuable information which draws them into consideration or pursuit of your MSP. 

Hone your value statement to greatest effectiveness, and back it up with solid numbers matching your demographic. You might start with a lead’s name, include some small personal detail, then give them a hypothetical saving and show the math.  

 

Simplicity of Layout 

Smartphones, desktops, tablets, laptops, flat-screen TVs–people use a lot of media to interface with the web and check their email today. You want your content easy to ingest regardless of media.  

Your MSP marketing team needs to put together emails and the like which are prepared for success in terms of layout and design. Flashy graphics and risky techniques tend to be less effective than they are annoying.  

 

Fonts, CTAs, and Testing It Out 

Don’t have fonts that are too busy. A readable, professional text is key. Ensure colors are dark on a light background, and you’ve got headlines between 14 and 22 in terms of font size. 

Times New Roman and Arial are commonly used fonts that may match your purposes. Test fonts on varying devices, and don’t forget the call-to-action (CTA). 

 

Hitting Marketing Targets 

You need to use multiple outreach techniques in your MSP marketing to be successful. Proper font, CTAs, testing, layout, and concise writing are all key.   

MSP Marketing: Common Website Design Errors to Avoid

Tuesday, November 13th, 2018

You have to take a renewable MSP marketing approach. If you designed a website in 1999 and failed to update it, nobody uses it today. It’s anachronistic and quaint. Except as a joke, it’ll be ignored. 

You’ve got to upgrade not just to match trends, but additionally to expand visibility–new programming techniques make modern websites more intuitive than ever and available on more than just desktop access portals. 

Following are several common mistakes which you should likely take into consideration as a small business in pertinence to your website’s design: 

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Managed Services Marketing: Why You Should Provide Proactive Customer Service

Wednesday, October 10th, 2018

You need to have more than simply static outreach in your managed services marketing. It’s integral that you additionally have plans in place which allow for proactive support in terms of customer service. 

 

Marketing doesn’t stop when you convert a client; it continues through the way in which you serve that client going forward. Customer service is a big part of that, and several benefits of proactive customer service include:  

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