Facebook Google Plus LinkedIn Contact Us

IT Marketing Strategies to Maximize Content Already Available

Posts Tagged ‘Marketing Campaign’

IT Marketing Strategies to Maximize Content Already Available

Wednesday, May 22nd, 2019

You can do many things which stretch the power of content in your IT marketing. One of the most effective involves visual re-purposing. Essentially, you can use techniques of the visual variety to double-down on content effectiveness.  

 

It works like this: take an article that’s already been written, condense it down to factoids, present those in an informational graphic representation, or infographic. Additional visual re-purposing tactics include: 

 

eBook Design  

IT marketing commonly produces massive quotients of content which go under-utilized. Figure out where there are specific subjects you cover regularly, and put those subjects together in one place under the umbrella of an “eBook”. Essentially, it’s a real book, but digital. You can sell the eBook, or make it available for free. Either way, you can get more mileage out of old content.  

 

Webinar Presentations 

A webinar can be hosted live and present known best-practices of tech management. There are likely many pieces of content you can bring to bear in the presentation, and if you do it live, you can even answer questions directly in real-time. Once the webinar has been finished, you can re-post the live broadcast at intervals as it suits you, further doubling-down on content maximization.  

 

SlideShare Presentations 

SlideShare presentations are in many ways the spiritual successor to Microsoft PowerPoint. In fact, most SlideShare presentations use PowerPoint for the creation of slides. The difference is, SlideShare puts the presentations online. This can be useful as a reference point for clients. Additionally, it can facilitate increased visibility.  

 

YouTube and Instagram Short Presentations 

YouTube and Instagram can be co-opted for short presentations. On Instagram, you’ve got a minute–but you can fit a lot of exposition into a minute. YouTube allows longer presentations, but a video lengthier than five minutes will decline in attention retention, generally. 

 

Using What You Have 

You can maximize existing materials by re-purposing them through YouTube, Instagram, SlideShare, various webinars, infographics, and design of effective eBooks. Consider what you’ve got and where you’re going, and whether this route makes sense for your IT marketing campaign. 

3 Email Marketing Campaign Mistakes to Avoid in Your MSP Marketing

Friday, February 8th, 2019

Your MSP marketing campaign needs to reach prospects from multiple standpoints. One of the most considerable is email. However, you do not want to become relegated into some “spam” category of your leads. It’s better not to email them than to become spam. Following are mistakes to avoid to have a proper impact through an email marketing campaign:  

 

1. Refraining from a Call To Action (CTA) 

You need to have some form of CTA that’s easy to find, identifiable, direct, and appropriately placed on the page where you’ve put it. A CTA should incorporate a clear message that repeats and condenses the primary themes of whatever content it’s included with.  

 

2. Failing to Match Expectations of Your Audience 

If your email says that it can help clients increase profit and avoid mistakes, then what is contained in the content of that email should live up to such a title. You don’t want to have anything resembling clickbait in any outbound email marketing campaign. 

For perfect examples of what not to do in your MSP marketing, consider some clickbait articles. Oftentimes, they include pictures and “facts” which are nowhere represented in the list, slideshow, or what-have-you. Don’t do that kind of thing to prospective clients. 

 

3. A Distinct Lack of Professionalism  

Everything should be spelled correctly, and you shouldn’t be personalizing via template unless the end result appears authentic. If it looks like you just plugged the information of a prospect into a “form” email, that’s not likely to communicate professionalism. Be straightforward, factual, authoritative, intriguing, and full of value in any email marketing you do. Seek to be as professional as possible. 

 

Seeing Return on Your Email Marketing Investment 

An MSP marketing campaign which has strong professional characteristics in outbound emails, meets the expectations built through subject lines, and includes proper CTAs will likely convert more clients. Working with SEO professionals can help your MSP hit the right balance in your outbound email marketing campaigns.  

MSP Marketing Tips to Make Email Marketing More Successful 

Saturday, January 5th, 2019

Your MSP marketing can benefit from techniques informed by the numbers. Working with SEO organizations which specialize in helping MSPs can help you find the best balance. 

Something that’s been shown to be especially considerable is an email marketing campaign. However, you can’t just send out a conglomeration of group emails without careful preparation. Following are several tips to help you most effectively utilize email marketing techniques: 

 

Design Content That Is Appropriately Concise 

Don’t beat around the bush; get to the point and make it relevant. It’s best to have emails designed for specific readers and to give them valuable information which draws them into consideration or pursuit of your MSP. 

Hone your value statement to greatest effectiveness, and back it up with solid numbers matching your demographic. You might start with a lead’s name, include some small personal detail, then give them a hypothetical saving and show the math.  

 

Simplicity of Layout 

Smartphones, desktops, tablets, laptops, flat-screen TVs–people use a lot of media to interface with the web and check their email today. You want your content easy to ingest regardless of media.  

Your MSP marketing team needs to put together emails and the like which are prepared for success in terms of layout and design. Flashy graphics and risky techniques tend to be less effective than they are annoying.  

 

Fonts, CTAs, and Testing It Out 

Don’t have fonts that are too busy. A readable, professional text is key. Ensure colors are dark on a light background, and you’ve got headlines between 14 and 22 in terms of font size. 

Times New Roman and Arial are commonly used fonts that may match your purposes. Test fonts on varying devices, and don’t forget the call-to-action (CTA). 

 

Hitting Marketing Targets 

You need to use multiple outreach techniques in your MSP marketing to be successful. Proper font, CTAs, testing, layout, and concise writing are all key.   

MSP Marketing: Common Website Design Errors to Avoid

Tuesday, November 13th, 2018

You have to take a renewable MSP marketing approach. If you designed a website in 1999 and failed to update it, nobody uses it today. It’s anachronistic and quaint. Except as a joke, it’ll be ignored. 

You’ve got to upgrade not just to match trends, but additionally to expand visibility–new programming techniques make modern websites more intuitive than ever and available on more than just desktop access portals. 

Following are several common mistakes which you should likely take into consideration as a small business in pertinence to your website’s design: 

  (more…)

Managed Services Marketing: Why You Should Provide Proactive Customer Service

Wednesday, October 10th, 2018

You need to have more than simply static outreach in your managed services marketing. It’s integral that you additionally have plans in place which allow for proactive support in terms of customer service. 

 

Marketing doesn’t stop when you convert a client; it continues through the way in which you serve that client going forward. Customer service is a big part of that, and several benefits of proactive customer service include:  

  (more…)


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us