Your MSP marketing team will have less difficulty converting prospects if prospects come to you from the start. Following are a few techniques to help you see this outcome:
Always Mix It Up
Your MSP marketing process can get stale if you’re always doing exactly the same thing. You need to mix things up. You can say the same thing in different ways. As new means of outreach develop, you would additionally benefit from their employment. Use smartphones, use content that’s text-based, pictorial, and visual. Work with SEO groups which have a specialty helping MSPs, and put the latest techniques into practice. Mix it up.
Listen to Those Who Watch You
Your audience always has an opinion. Now, granted, there is such a thing as a heckler in a crowd. Be conscientious in your evaluation of criticism from without, as some will definitely not be valid; but much will. You can’t screen it all. Just be careful to screen using common sense so that some underhanded ex-client with a vendetta or some sabotage-oriented competitor doesn’t get the better of you.
Provide Precise and Human Explanation
You need to tell clients exactly what you do, how you do it, why what you do is valuable, and how it will affect them. Use human terms, not tech terms. Tech terms are for engineers and tech insiders, not for your clientele. It’s beneficial in drawing clients in that you design value propositions which resonate with your target demographic. Every MSP has something at which they excel over competitors. Identify this quality throughout your company, and bring it to the table in your outreach materials.
A More Well-Rounded Marketing Approach
MSP marketing can be complex, but you can make it more effective. Be precise and human in your service explanations and value proposition. Listen to clientele so you can hear what they want and need, and respond appropriately. Lastly, make sure you always mix things up. People like seeing variety!