Many MSP business strategies revolve around demonstrating benefits associated with their products or services. While there is a place for such marketing, there is another a school of thought endorsed by many MSP marketing agencies who’ve tread SEO waters over the last decade. This strategy is demonstrating how what you do prevents your clients from experiencing loss.
Constructing Loss-Avoidance Sales Messaging
There are several features of an effective outreach sales strategy worth considering. You’ll want something constructed, rehearsed, revised, refined, and correctly informed at every level. Three areas that encompass much that are involved will be briefly examined here:
Collecting Data Requisite to Inform Outreach Optimally
MSP business sales must show clients what they’re losing without the right sort of IT. Show potentiality, show how to outsource personnel using BYOD strategies through the cloud, or whatever defines the services you provide.
Part of the value you bring is loss deferral, so pitch around metrics that demonstrate how what you do has benefited existing clientele and could be conducive to target prospects.
Motivation Identification and Application: Loss Avoidance
Identify which specific losses motivate your prospects into seeking IT solutions. Are they trying to conserve time? Are they trying to increase security? Are they looking for a competitive edge some other way? Figure out their directives, and where they’re losing, and show how you can plug the gap.
Construction of Sales Messaging Around a Loss-Avoidance Approach
Sales messaging needs to be geared at the primary clientele your MSP caters to. Yes, you want specific pitches around specific prospects, but generally, a wing of outreach including blogs and other content should be established to help attract prospects. SEO agencies with MSP focus can be key here.
Loss Avoidance Marketing Can Be Effective
When MSP business sales strategies show how loss can be deferred through pitches constructed around client motivations, and such strategies are informed by data, it naturally motivates conversion of target prospects.