Many MSP businesses ignore the adage that all work and no play makes Jack a dull boy. Most IT providers tend to believe that they need to squeeze every minute of work out of their employees because any lost time will cost them money.
However, is it possible that Ferris Bueller can teach an MSP business a lesson about the balance of work and play? Is it possible that giving employees more time off to play might help an IT company make even more money?
TANSTAAFL: There Ain’t No Such Thing as A Free Lunch
If you want successful MSP blogs, remember TANSTAAFL. This acronym describes a very real principle: there’s nothing in life for free. Anything worth doing takes work. It’s the same with SEO, and an effective marketing strategy accounts for the principle. Time, discipline, strategy, implementation, augmentation, and professionalism will yield success— but you can’t throw in the towel too early. Here are five steps toward optimizing your SEO strategy for greatest effectiveness:
• Get Your Head Around What Makes Up Top Ten Blog Posts
• Know What The Proven On-Page Process For Blog Posts Is
• Ensure Blogs You Post Have Real, Usable Value For Readers
• AIDA (Awareness, Interest, Desire, Action) Can Draw Clients
• Make Blog Posts Include Inbound Links (Broken Link Strategy)
Top Ten Blog Post Anatomy
Many MSP blogs fail not because the SEO strategy involved is sub-par, but because there isn’t enough “follow-through”. Many MSPs quit running the marketing race halfway through. They could have won if they kept at it, but grew tired too early. There is no instant gratification, and that’s the biggest enemy of marketing: impatience. At its core, internet marketing takes time and is fundamentally concerned with original article layout. To get in the top ten, you have to create quality content with actionable links that have enough exposure to steadily grow. Figure out what readers want in their “prose”, as well as what they’re trying to fix. Start with something catchy–your headline should grab the mind. A good picture is essential followed by an excellent introduction, the points that make your case, a conclusion, feedback invitation, and related posts for either sharing or comments.
Know Proven On-Page Processes
You want organic results; users are going to ignore them otherwise. You want a page layout conducive to reading and sharing. Quality content and other aspects of the page must be strategically designed. You’ve even got to get as in-depth as HTML coding because Google algorithms parse this to find matching results. Do it right and you’ll drive traffic from sites like Google for you.
Blogs must have useful information for your clients. You can’t just have word-salad. You want strategies, practices, tips, and things worth reading, sharing, and putting to use in an individual’s life. Use yourself as a template–you understand your MSP’s advantages and how to make the best use of them. What secrets can you give that won’t undercut your business model? These will be useful.
Your blogs need to make readers Aware of your services and Interested in them. This will facilitate Desire, followed by Action— AIDA strategy. Do it right and you’ll draw in clients through your content, and even make some conversions.
So some web pages go defunct, but still have links from content riddled throughout the internet. Too many broken links are bad for a search engine. Look for competitors who had content before, and went by the wayside— ask to substitute your links for theirs. Inbound links done right are very effective.
About our Contributor
My name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful.
I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success.
When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off.
If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day.
As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.
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