Managed services marketing won’t be as effective as it could be if it only focuses on lead acquisition and conversion. Once leads are converted, additional marketing throughout their relationship with your MSP is integral.
Over time, your MSP will grow, offering new products and services. Likewise, as your clientele transition forward, they likely experience some level of growth which naturally recommends increased technology acquisition for varying reasons.
You need to have automated outreach, as well as personalized marketing solutions aimed at clientele strategically throughout their life cycle with your business. It’s a different marketing angle, but when you get it right, you bring legitimate value to the table, fostering loyalty. A properly-balanced life cycle marketing campaign facilitates a positive upward spiral for all involved. Additionally, it lowers costs and increases revenue.
Increased Revenue and Lowered Costs
Managed services marketing which manages clientele over the long-term and continues marketing toward them will increase their average value to your company. The more effectively you do this, the further out you can project total client value over the course of their journey with your business.
A client spending $2k a month on varying tech services is spending $24k a year. In ten years, that’s $240k. But if you can sell increased services, you may double what they’re paying you on a monthly basis even as value is provided. This means the cost of marketing is outweighed by expanded ROI, meaning it represents a lower percentage of total costs spent reaching and converting clientele.
If the first year, this hypothetical client spends $2k a month, and balanced up-sell expands that average $500 a year, in ten years you’ll more than double the lifetime value of said client.
Efficiency and Profit
Managed services marketing needs to balance internal selling after client conversion. Doing so properly increases revenue and decreases costs. Working with MSP-centered SEO groups can help you get the balance right. Consider existing marketing, and if you don’t already strive to market clientele after conversion, it’s integral you start.
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Your managed services marketing profile will require protocols pertaining to reviews. You’ll want to respond the right way in order to counter-balance bad reviews, encourage good ones, and acquire more reviews as necessary. The three primary perspectives you’ll need to design response protocols for in this regard include:
Your managed services marketing is more effective if you are “there” but you’re not beating prospective clients over the head with your presence. You’ve got to “romance” them. You’ve got to make them accept your services. Granted, you can’t dive into somebody’s mind and force them to work with you. But you can structure outbound marketing such that it is enabled in this direction. Several ways to do this include the following considerations: 
Managed services marketing could take a page from the playbook of thriller authors and “kill the sheriff on the first page”. In the western areas, such an opening draws in the reader, making them want to read more. You need to design marketing which does the same. Several tips to help you enact this include:
If you are not careful, you will fall into the trap so many others have found. Improper managed services marketing has the potential to sabotage your own brand. Here is how you can avoid such a fate, take full advantage of your marketing, and ultimately enjoy opportunities for brand expansion:
Managed services marketing has a close relationship to PR. This is going to be the case with most businesses, but technology has a unique quality because of its necessity in the modern age. With a lot of tech provision, it’s all about the flavor you bring to the technology potluck. If you want your dish to be preferred, you can’t be some common casserole; you need to jazz it up with creative presentation and placement on the tech table. Following are several ways you can incorporate tech marketing and PR toward greatest positive benefit:
If you are planning on transforming your business through MSP marketing, you must first understand the difference between marketing and sales. This is an important element which should be taken into account in commercial operations because the results achieved by these two techniques are quite different. In general, both sales and marketing are aimed at increasing the company profits. However, if you assume that they are the same, the potential benefits of these strategies will decline. Consider this discussion on the distinction between marketing and sales in MSP businesses. 
IT marketing needs to take no prisoners or that which seemed sure may slip away. Say you’ve put together a marketing campaign, courted a client, and somehow, they’ve still slipped right through your fingers. Everyone’s been there and it’s ultimately unavoidable, but there is also a learning curve. 
Decreasing Hesitancy