Posts Tagged ‘managed services’
Wednesday, December 12th, 2018
Your MSP business needs to do everything possible to ensure clientele stick with you. One long-term client over 20 years who routinely delivers you $5k a month delivers $1.2 million dollars to your MSP in that time. Twenty clients who only spend $5k for a month and don’t stick with you only deliver 1/12 of that revenue. It’s better to get long-term clients than a ubiquity of clients who don’t stick around. Following are three tactics to help ensure those who choose you want to stay with you perpetually:
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Tags: Best Solutions, Checkout, Clients, Consultative Services, Directly Demonstrate, Keeping Clients, managed services, MSP Business Tactics, Objective Numbers, Regular Reporting, Saving Money, Savings, Tenured Clientele, True Importance
Posted in MSP Business | Comments Off on MSP Business Tactics to Help You Acquire Life-Long Clients
Wednesday, December 5th, 2018
Your managed services marketing profile will require protocols pertaining to reviews. You’ll want to respond the right way in order to counter-balance bad reviews, encourage good ones, and acquire more reviews as necessary. The three primary perspectives you’ll need to design response protocols for in this regard include:
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Tags: managed services
Posted in MSP Services | Comments Off on Managed Services Marketing Review Strategies
Monday, August 27th, 2018
Your managed services marketing is more effective if you are “there” but you’re not beating prospective clients over the head with your presence. You’ve got to “romance” them. You’ve got to make them accept your services. Granted, you can’t dive into somebody’s mind and force them to work with you. But you can structure outbound marketing such that it is enabled in this direction. Several ways to do this include the following considerations:
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Tags: Balance, Calls, Effective Marketing, Just Sales, managed services, managed services marketing, Marketing Tips, Over Promotion, Presence, Prospective Clients, Too Many Emails
Posted in Managed Services Marketing, Uncategorized | Comments Off on Managed Services Marketing Tips: Don’t Be Too Pushy
Tuesday, June 26th, 2018
Managed services marketing could take a page from the playbook of thriller authors and “kill the sheriff on the first page”. In the western areas, such an opening draws in the reader, making them want to read more. You need to design marketing which does the same. Several tips to help you enact this include:
- Very catchy headlines
- Preview text that intrigues
- Design copy for the medium it will be perceived on
- Understand to whom you are writing
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Tags: Conversion Potential, Copy, Headlines, managed services, Marketing Content, MSP Services, Services, Text
Posted in Managed Services Marketing, MSP Services | Comments Off on Increasing the Conversion Potential of Your Managed Services Marketing Content
Monday, June 18th, 2018
If you are not careful, you will fall into the trap so many others have found. Improper managed services marketing has the potential to sabotage your own brand. Here is how you can avoid such a fate, take full advantage of your marketing, and ultimately enjoy opportunities for brand expansion:
Start by Officially Defining Your Brand
Establish what your core brand is, what its values are, and commit to a logo, nickname, slogan and other details that create a consistent voice. When new information, content, or marketing is being considered, it should be checked to ensure it fits the brand’s requirements for consistency. (more…)
Tags: brand, Branding, Define Brand, Engaging, managed services, marketing, self sabatoge
Posted in Managed Services Marketing | Comments Off on Strategic Managed Services Marketing Will Help Prevent Self-Sabotaging Your Brand
Wednesday, June 6th, 2018
Managed services marketing has a close relationship to PR. This is going to be the case with most businesses, but technology has a unique quality because of its necessity in the modern age. With a lot of tech provision, it’s all about the flavor you bring to the technology potluck. If you want your dish to be preferred, you can’t be some common casserole; you need to jazz it up with creative presentation and placement on the tech table. Following are several ways you can incorporate tech marketing and PR toward greatest positive benefit:
Work together to design a strategy
- Design content around value
- Relationship over transaction
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Tags: Investment, Investment Maximization, managed services, marketing
Posted in MSP Services | Comments Off on Designing Managed Services Marketing to Work with PR for Investment Maximization
Friday, June 16th, 2017
If you are planning on transforming your business through MSP marketing, you must first understand the difference between marketing and sales. This is an important element which should be taken into account in commercial operations because the results achieved by these two techniques are quite different. In general, both sales and marketing are aimed at increasing the company profits. However, if you assume that they are the same, the potential benefits of these strategies will decline. Consider this discussion on the distinction between marketing and sales in MSP businesses. (more…)
Tags: cloud services, computer business marketing, internet marketing, IT article writing, IT consultant, IT consulting, IT lead generation, IT leads, IT marketing, IT marketing services, IT operations, IT outsourcing, IT Sales, IT Sales Leads, it services, it services marketing, IT support, managed IT services, managed services, managed services marketing, Marketing for it, marketing IT, MSP article writing, MSP Marketing, network services, network support
Posted in MSP Marketing | Comments Off on MSP Marketing: Understanding the Distinction Between Sales and Marketing
Wednesday, June 14th, 2017
All Guns Blazing
IT marketing needs to take no prisoners or that which seemed sure may slip away. Say you’ve put together a marketing campaign, courted a client, and somehow, they’ve still slipped right through your fingers. Everyone’s been there and it’s ultimately unavoidable, but there is also a learning curve. (more…)
Tags: cloud computing, cloud services, computer services, IT consultant, IT consulting, IT lead generation, IT leads, IT marketing, IT outsourcing, it services, it services marketing, IT support, managed IT services, managed IT services companies, managed services, managed services companies, managed services marketing, Marketing for it, marketing IT, marketing IT services
Posted in IT Marketing | Comments Off on Learn Why You Should Go All-In With Your IT Marketing Campaigns!
Sunday, February 12th, 2017
Decreasing Hesitancy
MSP marketing should communicate the security that cloud computing provides to gain clientele trust. With the cloud, data is uploaded into a group of servers representing expanded storage and computational ability. Data is stored in a sort of holographic way across all the servers. Space is “apportioned” for users and utilized for things like Hardware as a Service, Software as a Service, Desktop as a Service (HaaS, SaaS, DaaS) and more.
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Tags: cloud computing, cloud computing sales leads, cloud content marketing, cloud internet marketing, cloud lead generation, cloud marketing, computer business marketing, digital marketing, guest blogging, internet marketing, IT article writing, IT business, IT lead generation, IT leads, IT marketing, IT marketing services, IT operations, IT Sales, IT Sales Leads, it services marketing, managed services, managed services marketing, managed services providers, Marketing for it, marketing IT, marketing IT services, MSP article writing, MSP blogs, MSP Business, MSP content, MSP Content Marketing, MSP internet marketing, MSP leads, MSP Marketing, MSP Sales, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original articles, original content, search engine optimization, selling managed services, SEO, social media
Posted in cloud marketing | Comments Off on Helping Clients Decide Around Data Privacy Can Increase Your MSP Marketing Margins and Improve Their Trust in You
Saturday, February 11th, 2017
Don’t Let Confusion Dispel Your Profit
MSP marketing must communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.
There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.
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Tags: cloud computing, cloud computing sales leads, cloud content marketing, cloud internet marketing, cloud lead generation, cloud marketing, computer business marketing, digital marketing, guest blogging, internet marketing, IT article writing, IT business, IT lead generation, it services marketing, managed services, managed services marketing, managed services providers, Marketing for it, marketing IT, marketing IT services, MSP article writing, MSP blogs, MSP Business, MSP content, MSP Content Marketing, MSP internet marketing, MSP leads, MSP Marketing, MSP Sales, MSP sales leads, MSP SEO, MSP SEO marketing, MSP website, original articles, original content, search engine optimization, selling managed services, SEO, social media
Posted in marketing for IT | Comments Off on Is Your Personal Data Really Secured? If an MSP Offers a Solution to Total Data Security in Their Marketing Strategy, They’re Golden!