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Managed Services Marketing Tips: Don’t Be Too Pushy

Posts Tagged ‘managed services marketing’

Managed Services Marketing Tips: Don’t Be Too Pushy

Monday, August 27th, 2018

Your managed services marketing is more effective if you are “there” but you’re not beating prospective clients over the head with your presence. You’ve got to “romance” them. You’ve got to make them accept your services. Granted, you can’t dive into somebody’s mind and force them to work with you. But you can structure outbound marketing such that it is enabled in this direction. Several ways to do this include the following considerations:  

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Managed Services Marketing Tactics That Expedite SEO Effectiveness

Friday, August 24th, 2018

Incorporating SEO in your managed services marketing can substantively increase the effectiveness of your outbound strategy. But for best results, it’s integral that you use SEO properly. Following are strategies to help you do this:

 

  • Experience should match associated client expectations
  • Application of long-tail keywords
  • Expand retention and adoption through maximized outreach

 

Experience Should Match Associated Client Expectations

Your managed services marketing will inculcate in prospective clients an idea of what your company can do. You can really shoot yourself in the foot if you’re not careful. Don’t promise the moon unless you can deliver it. A better tactic is to promise something which is beneath what you can deliver. That is to say: you provide solutions which are at one level, and you market slightly beneath that level–provided, of course, this represents competitive viability in the marketplace. Such a strategy helps you match client expectations to your ability. You’ll be able to serve them better as they’ll be expecting you to do less than you’re able. When you outperform, that makes you look really good.

 

Application of Long-Tail Keywords

A long-tail keyword contains four or more words. When clients are online looking for your services, they’re likely going to type in phrases. They’re more likely to do that than to type in a specific word. When utilizing SEO, ensure you include short- and long-tail keywords.

 

Expand Retention and Adoption Through Maximized Outreach

When SEO is maximized in terms of long- and short-tail keywords, you’re going to have more people encounter marketing materials. Retaining them means properly caring for them once they’ve converted to your services. Part of outreach retention will involve properly-sized sentences, paragraphs, and related structural elements. A wise move is working with SEO agencies that specialize in MSPs.

 

Well-Rounded Outreach

A managed services marketing strategy incorporating long- and short-tail keywords, matches client experience to expectations, and maximizes outreach for increased client adoption and retention has a high likelihood of being measurably effective. Working with an SEO agency can help you avoid common pitfalls, ultimately producing the most effective outcomes.

Managed Services Marketing Techniques to Help You Find Prospects

Monday, August 20th, 2018

Managed services marketing has numerous impediments keeping total success from bathing operations. One such impediment is the difficulty of securing leads. Prospects are hard to come by, and you’ve got to find a good supply of them to facilitate sustainable operations. The following are tips to help you pull prospect needles from the haystack of the market: 

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Managed Services Marketing: Utilizing Email Marketing Conventions

Friday, August 3rd, 2018

For your managed services marketing, you must necessarily use any tools available to help facilitate sustainable outreach. Email marketing has become an especially popular tool owing to effectiveness, simplicity, and the ability to outsource using professional agencies as it suits your purposes. Following are several additionally considerable advantages of successfully-orchestrated email marketing campaigns: 

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Managed Services Marketing Tips: Selling from a Relational Angle

Monday, July 30th, 2018

In a very real sense, managed services marketing is courting partnership rather than clientele. That is to say: your best clients will become core to your business. They’ll be so core that, essentially, they end up acting in a limited capacity as partners. As they do well, you do well, and both of you initiate an upward spiral of profitable productivity. Multiple clients secure your operation, even as your MSP secures theirs. The following are tips to help you take a more “relational” approach: 

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Managed Services Marketing Tips to Facilitate Effective CTAs

Wednesday, July 25th, 2018

Managed services marketing needs to incorporate effective calls-to-action (CTAs) at the closing of its content materials. If you don’t have a good CTA, you’re likely not going to see the same level of conversion. 

The following are several qualities of effective CTAs: 

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Advantages of Outsourcing IT Support to An MSP Company

Wednesday, May 30th, 2018

MSP CompanyNetwork Operation Centre (NOC) is an integral function of MSP companies everywhere and most businesses are now embracing it. All businesses, regardless of the type of ventures, have their digital devices networked together for easier workflow. It’s for this reason that creating an NOC is inevitable.

An NOC performs numerous IT functions such as system monitoring, coordination of network problems and changes, and IP addresses and domain name management. (more…)

4 Ways MSP Businesses in San Francisco Can Help Clients Avert Cyber Attacks

Wednesday, May 30th, 2018

MSP BusinessA reliable MSP business can help customers in creating customized cyber security plans to protect the digital information of their business. Apart from streamlining operations, optimizing client relationships, acquiring and installing the latest technology, boosting the security of your customers data should also be on top of your list. Having a robust cyber security plan in place helps your customers keep their business operational even when a disaster strikes. Below are actionable tactics for helping your customers protect their data and keeping their business protected from cyber attacks: (more…)

A Brief History of Ransomware for Your MSP Marketing Agent

Wednesday, May 30th, 2018

msp marketingCrime does pay, and for cyber criminals, they make it a business. It’s no wonder IT support from companies such as yourself are in high demand. Businesses of all sizes and industries need protection from security threats, particularly ransomware which has proven to be quite lucrative. Ransomware is popular because it’s a low-risk, high-return endeavor for cyber criminals: (more…)

IT Marketing in San Francisco: Convincing Clients To Choose Public Cloud Computing

Sunday, May 27th, 2018

MSP marketingIt is your job as an MSP marketing agent to convince clients and potential customers that cloud technology offers a multitude of benefits for businesses. While everyone knows that cloud technology is an affordable solution that can be accessed from anywhere, many businesses still do not feel comfortable uploading their data onto the cloud servers. Nevertheless, the use of cloud services is a popular business model and it is expected to continue to grow at an 18% rate in the upcoming year. But, is data safe on a public cloud server? Here are just a few answers to a few concerns clients may have: (more…)


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