Managed services marketing will be more effective with statistically-optimized tactics based on real numbers. Documentation is a key means of helping your business determine what to watch and what to augment.
Advantages of Documentation
Documenting your content strategy has a lot of different advantages. It’s one of many reasons top-tier SEO groups which provide MSP businesses with marketing solutions advise this practice. Several notable advantages include:
Better Internal Organization
Managed services marketing will be more organized internally through documentation. You can keep metrics pertaining to frequency of content creation, distribution, and its overall effectiveness in varying markets. You can determine which content streams produce the most positive results and increase the “surface area” of that content distribution by creating more.
Streamlined Internal Collaboration
Sales, marketing, customer service, and on-site tech support often function as separate departments inside an MSP. Altogether, this increases operational cost over time through miscommunication and associated fallout. A better way to do things is through alignment of departments toward a common goal.
This is something easier to conceive than achieve, but with proper documentation, you’ll be able to identify trends in between departments. What’s going wrong can be stopped and you can monitor the results of augmented operational strategy going forward.
Prevention of Ineffective Outreach Tactics
Some outreach tactics just don’t do anything for your MSP; essentially, you’re throwing money at the wind. Documentation reveals which content outreach strategies produce fruit and which ones are ultimately a dead end. Sometimes a technique worked very good for a few years then quit entirely, sometimes it never worked at all. Documentation reveals the truth of these things.
Optimizing Conversion Rates Through Effective Documentation
Managed services marketing will be more effective through documentation. Done properly, this prevents ineffective outreach, streamlines internal collaboration, and ultimately yields better overall operations. The more organized your content outreach is, the more likely it is to resonate with your clients.