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Managed Services Marketing Techniques to Build More Qualitative Customer Connections

Posts Tagged ‘Long Term Customers’

Managed Services Marketing Techniques to Build More Qualitative Customer Connections

Friday, September 28th, 2018

In your managed services marketing, you need to take into account the relationship angle of sales. Especially in regard to MSP services, which cost more and are designed for long-term customer relationships, you need to consider each new prospect is essentially a new partner in a mutual enterprise benefiting you both. Provided your MSP is operating as advertised, you’ll bring value to clients which reduces their expenses and expands profit. Accordingly, they’ll grow and require more tech services, meaning they’ll continuously pay you more as you provide more value. In ideal conditions, you could plot this mathematically. The point is, first-time meetings could be the beginning of lifelong relationships, so you need to focus on facilitating strong connection at every opportunity. Several strategies to help do this include:  

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