You have to be careful to facilitate effective branding in your IT marketing campaign. There are many schools of thought here, but there are also many basic mistakes which surfeit all outreach strategies. If you’re going to be the most successful in branding, you want to avoid basic outreach errors. Several common ones MSPs make include:
- Not even having a brand
- Basic inconsistency
- Being a copycat
Not Even Having a Brand
IT marketing is difficult if you don’t have a real brand. Just naming your company and putting that on a letterhead won’t cut it. You’ve got to do market research into prospective clientele, you’ve got to determine what core principles and outreach provisions will be, and you’ve got to build your brand around these things. It’s essential to consult with marketing professionals if you don’t already have a pool of them from which to draw relevant data.
A brand that waffles isn’t trusted, especially in tech. There are enough turbulent waters ahead. Those who are investing thousands of dollars in the services of your MSP on a monthly basis must be sure what you’re doing for them is worth the cost. Don’t waffle. Be consistent. Have a color scheme, similarly-situated slogans, a logo that is recognizable, advertisement outreach that has a running theme, services of a similar kind which reflect core directives; you get the idea. Line out precepts defining your MSP and stick with them as much as possible.
Being a Copycat
Pepsi is known in the U.S., but the rest of the world could care less; they’re into Coca-Cola. Don’t be a copy-cat. At best you’ll be second, at worst you’ll be seen as an underhanded, dishonest provider of services. But that doesn’t mean you can’t adopt similar successful means of outreach as competing brands; it just means you have to make them your own.
In terms of effective IT marketing, ensure you’ve got a real brand, be consistent, and don’t act as a copycat. These things should make your brand more efficient, effective, and successful.