Facebook Google Plus LinkedIn Contact Us

Incorporating Competitor Analysis in Your MSP Marketing Strategy

Posts Tagged ‘lead generation’

Incorporating Competitor Analysis in Your MSP Marketing Strategy

Thursday, November 29th, 2018

MSP marketing can be costly, but you can see the necessary ROI you need to justify both it and your business. You should, in fact, expect to see a certain level of upsells, conversions, and lead generations. How much you see will depend on how carefully you cultivate your strategy. Factors to consider include the following: 

 

Knowing the Market Intimately 

What kind of market share are your competitors working with? Figuring this out means figuring out what the overall market share of your locality is, how many competitors there are, where the overlap is, and what opportunities you’ve really got at your behest.  

When it comes to MSP marketing, you have to be advised pertaining to whether high or low-cost providers represent competitors, or some combination of both. You’ll need to know the pain points of your niche audience and how you can best address them. Additionally, figure out how competitors are pricing things, distributing services or products, and what distinguishes them from other competitors. 

 

Determining Competitor Selling Techniques 

Your competitors will have a sales process. This will result in sales at a certain level, which you may want to attain to depending on your MSP’s size. You can look at their turnover year-to-year and month-to-month to likewise inform your objectives. You’ll also want to see whether they have a competitive advantage, and what that is. Know how they discount things, as well, so you can compete.  

 

Figuring Out the Sort of Marketing Competitors Employ 

What kind of marketing are they bringing to the table? Are they using blogs? Do their blogs have infographics, text, animation, or video elements? Are their online materials available across multiple diverse platforms? Do they provide data to buyers? Figure out what competitors are providing prospects in terms of marketing. 

 

Enhanced Marketing Strategy  

Your MSP marketing is effective when your departments seek to know the market intimately, understand competitor techniques in terms of sales and marketing, and apply lessons learned to operations going forward.  

 

MSP Sales Techniques to Optimize Your Sales Funnel

Friday, October 5th, 2018

An MSP sales funnel works like a top-down tornado. Prospects enter the “funnel” at the top and slowly spiral down until they are a converted client. Certainly, the faster a tornado spins, the more powerful it is. It’s similar in terms of your sales funnel–except instead of “faster”, substitute “effective content marketing”. Following are techniques to help you maximize the effectiveness of your sales funnel: 

 

  • Lead generation and growth focus are integral
  • Drip marketing and nurture: don’t be forgotten
  • Sell through value, and upsell when the time is right

 

Lead Generation and Growth Focus are Integral 

You should focus your MSP sales on growth, as well as lead generation. The two go hand in hand. If you’ve got an exceptional sales funnel but you’re not conducting effective outreach, you’re not going to generate leads necessary for you to see conversions. Having content geared at directing clientele down the sales funnel to conversion is great, but it’s useless if no one is entering the funnel. It’s like a dust devil, as opposed to a tornado. You need to strengthen that dust devil with the “debris” of lead generation.  

 

Drip Marketing and Nurture: Don’t Be Forgotten 

Once you’ve acquired leads one way or another, you need to keep them engaged. There are a number of ways to do this, notably, email marketing campaigns. But don’t limit yourself to one mode of outreach. Phone calls, text messages, and snail mail are additionally viable when properly used.  

 

Sell Through Value, and Upsell When the Time is Right 

Don’t force sales through pressure. Instead, sell using value, and upsell or pressurize when the time’s right. This establishes trust and will likely facilitate long-term use of your company from the right clients. 

 

Expanding Conversion 

Take lead generation, growth, maintenance of captured leads, and value-selling into account so you can strengthen and improve your sales funnel. Have strong MSP sales strategies for the conversion process in mind, and maximize them through these techniques. 

Why Your MSP Sales Lead Generation Strategies Aren’t Effective

Monday, August 6th, 2018

The truth is, ineffective lead generation in MSP sales may develop from a number of factors beyond your control. That said, there is just as much ineffectiveness which surfeits existing outreach strategies and is totally within your power to correct. Following are three common areas where tech companies commonly drop the ball: 

  (more…)

Common MSP Marketing Myths That Might be Holding You Back

Wednesday, March 28th, 2018

MSP MarketingWhen it comes to MSP marketing, there are plenty of half-truths and a good number of bald-faced lies. Plenty of companies fall into the trap of believing in the legitimacy of mantras and strategies that are just falsehoods. One of the more popular misconceptions is that every business is a potential client. Considering each business as a legitimate prospect is a recipe for disaster. It does not make sense to invest time, money and effort trying to convert a considerable number of prospects when there only a handful solid leads. (more…)


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us