Your MSP blog will likely be more successful if it has a niche angle defining it. Since the late 80s, “niche” magazines catering to specific, subset demographics began to gain a foothold in the modern pop culture smorgasbord which characterizes modernity. As the internet came, this niche-centered content design exponentially grew, until today, going the niche route is the best way to do a lot of things in terms of marketing.
The following are a few advantages which accompany this tactic: