IT marketing oftentimes employs outbound email marketing to reach prospects. There are statistical models stipulating the most effective time to send such emails is between Tuesdays and Thursdays from the start of a workday to about 11 PM. A lot of automated emails are sent on a schedule, making it less complicated to reach large quotients of clientele effectively. Time and money are conserved.
Here’s the thing: such outbound marketing strategies have come to define the market, but it turns out there are other times you can send these materials effectively. One of the most effective times is actually over the weekend on Saturday and Sunday.