Navigating the maze of IT companies is more difficult than most assume. Potential clients have likely pondered the merits of IT service providers and emerged from these deliberations without a clear answer. It’s awfully difficult to distinguish one company from another. The typical person doesn’t understand the nuances of networks, software, hardware, the cloud and digital security. As a result, people tend to make mistakes when allying with IT service providers.
Your MSP marketing should be on a mission to help them avoid such mistakes and obtain the high-quality IT service they deserve. Let’s look at the most common missteps potential clients make that you should address when allying with an IT services provider. (more…)