IT marketing can easily procrastinate behind a veneer of perfectionism. You put off doing something important because conditions aren’t quite right. Well, sometimes, this will be a legitimate reason to delay. Other times, it won’t.
The following are ideas to help you maintain forward marketing momentum even when it’s hard to see if a given outcome will develop. Yes, sometimes you do have to wait and go down other outreach avenues. But sometimes, you’re just fooling yourself. When you’re in a pickle, consider these techniques: