Facebook Google Plus LinkedIn Contact Us

IT Marketing Tips to Maximize Mobile Outreach

Posts Tagged ‘IT Marketing Tips’

IT Marketing Tips to Maximize Mobile Outreach

Friday, October 5th, 2018

Your IT marketing campaign requires careful strategy to maximize positive impact. Firstly, the marketplace is always in flux. Secondly, mobile internet usage has overtaken traditional desktop interface in terms of web surfing. Your marketing outreach needs to strategically consider this reality. Several means of maximizing mobile impact include:

 

• Knowing who your audience is
• Ensuring produced content is legitimately readable
• Negative space properly managed is positive
• Ensuring that sharing isn’t something difficult for your audience

 

Knowing Who Your Audience Is 

Provide your IT marketing content to those who are most likely to actually consider them. It’s no good marketing products or services to a demographic which doesn’t match. You need to determine your audience and structure content accordingly. Mobile audiences differ from desktop audiences in terms of tech interface, so much of the strategy here involves formatting content for mobile use.

 

Ensuring Produced Content Is Legitimately Readable

Your content needs to be in text large enough for the eye to comfortably read, broken up with pictures, and straightforward in terms of navigation.

 

Negative Space When Properly Managed Is Positive

Negative space is the empty white area between paragraphs. The less of this there is, the more daunting a document can be. No one wants to read a wall of text. Negative space is especially necessary in mobile content.

 

Ensuring That Sharing Isn’t Something Difficult for Your Audience

Put all sharing links to varying social media sites right on the page of your content. You want to make it as easy as possible for those who interact with what you produce to share if they want to. Encourage them subtly through buttons and graphics initiating the share (“Share now!” or “share with your friends!” can be good hyperlinks).

 

Making Mobile Content Work for You

An online IT marketing campaign built for a specific audience, with readable content, negative space management, and facilitated sharing, will likely have a more positive impact. Working with SEO agencies specializing in MSPs can help you more effectively optimize mobile content for maximized effectiveness.

IT Marketing Tips to Help You Establish a Firm Foundation

Wednesday, October 3rd, 2018

In your IT marketing, you must avoid the sand of poor planning for the bedrock of secure strategy. If you’re going to have a sustainable, profitable, continually growing business, it’s going to take a little work. Following are a few tips to help ensure the basis of operations has requisite strength for future security: 

 

Competition Mindfulness 

You must keep the competition in mind. You’re going to have prime competitors, and you’re going to have those that only compete with you in one or another service provisions. You need to know who your competitors are, you need to know if they’re actually doing a better job providing services than you are, and you need to know how you can counteract them. This requires a level of forward cognizance and conscientiousness in terms of market observation. 

 

Making Relationships 

You need to make relationships with employees, with vendors, with clients, and even with your competition. Quid pro quo basically means ”something for something”. Basically, it’s a “you scratch my back, I’ll scratch yours” mentality. Foster such relationships with vendors and competitors, and you can support one another incidentally. If a client has needs you can’t meet, send them to a competitor, and when they encounter a similar issue, they’ll send such clients to you.  

 

Acquire Contributors 

Don’t only trust in your internal team to facilitate effective IT marketing. Additionally, you want to get contributors who know what they’re doing and are willing to work for you in a piecemeal capacity. Read through articles you like online and contact their authors. Find blogs and other marketing materials that resonate, and see if any freelance work can be commissioned.  

 

More Robust, Reliable Operations 

You need to design a streamlined IT marketing program which includes acquisition of outside contributors, strong business relationships, and mindfulness of the existing competition. When you’ve done that, you’ll be set up to handle the peaks and valleys of fluctuating business over time.

IT Marketing Tips to Help Maximize Content

Friday, August 31st, 2018

Your IT marketing strategy must maximize content impact. There are many ways to do this, but you may be surprised that a number of these strategies simply involve optimizing what you already have to the max. Consider these tips:  

  (more…)


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us