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IT Marketing Strategies to Maximize Content Already Available

Posts Tagged ‘IT Marketing Strategies’

IT Marketing Strategies to Maximize Content Already Available

Wednesday, May 22nd, 2019

You can do many things which stretch the power of content in your IT marketing. One of the most effective involves visual re-purposing. Essentially, you can use techniques of the visual variety to double-down on content effectiveness.  

 

It works like this: take an article that’s already been written, condense it down to factoids, present those in an informational graphic representation, or infographic. Additional visual re-purposing tactics include: 

 

eBook Design  

IT marketing commonly produces massive quotients of content which go under-utilized. Figure out where there are specific subjects you cover regularly, and put those subjects together in one place under the umbrella of an “eBook”. Essentially, it’s a real book, but digital. You can sell the eBook, or make it available for free. Either way, you can get more mileage out of old content.  

 

Webinar Presentations 

A webinar can be hosted live and present known best-practices of tech management. There are likely many pieces of content you can bring to bear in the presentation, and if you do it live, you can even answer questions directly in real-time. Once the webinar has been finished, you can re-post the live broadcast at intervals as it suits you, further doubling-down on content maximization.  

 

SlideShare Presentations 

SlideShare presentations are in many ways the spiritual successor to Microsoft PowerPoint. In fact, most SlideShare presentations use PowerPoint for the creation of slides. The difference is, SlideShare puts the presentations online. This can be useful as a reference point for clients. Additionally, it can facilitate increased visibility.  

 

YouTube and Instagram Short Presentations 

YouTube and Instagram can be co-opted for short presentations. On Instagram, you’ve got a minute–but you can fit a lot of exposition into a minute. YouTube allows longer presentations, but a video lengthier than five minutes will decline in attention retention, generally. 

 

Using What You Have 

You can maximize existing materials by re-purposing them through YouTube, Instagram, SlideShare, various webinars, infographics, and design of effective eBooks. Consider what you’ve got and where you’re going, and whether this route makes sense for your IT marketing campaign. 

IT Marketing Strategies to Maximize Content Toward Client Relationship Building 

Wednesday, May 22nd, 2019

Your IT marketing strategy needs to pull clients in through multiple “sales funnel” areas. You should be working to foster relationships from the very beginning of this journey. Essentially, at the awareness stage, clients become familiar with what you do and begin to think about your MSP in those terms.  

 

Tips to Maximize Content for Relationship Facilitation  

What you need to do is develop a content production paradigm that’s consistent, revelatory, educational, and effective. Following, tips to produce such outcomes will be explored: 

 

Determine Who Target Audiences Are, Write for Them Specifically 

IT marketing needs to proceed with its target demographic squarely in mind. If you’re a startup, determine who competitors are and who they’re reaching out to, then find those prospects which match the unique value your MSP brings to the table. 

A unique value proposition (UVP) should be idiosyncratic to operations, specifically hearkening to the sort of clients you’re seeking. Internal clients can help reveal who you’re resonating with and how to direct outward energies going forward.   

 

Content Style and Frequency Should Be Made Regular and Properly Localized 

It’s important that the style of content is consistent, as is the times it’s released. Clients should learn to expect you’ll be providing new value-rich data at predictable intervals. Also, ensure localization to the pool of clients from which you acquire the most loyal customers 

 

Be Sure All Created Content Is Qualitative, and Don’t Neglect Metric Measurement 

Content needs to have deep quality, and a great way to facilitate as much is to measure how effective it is. Have KPIs which demonstrate when prospects linger on your site, then produce content accordingly.  

 

Organically Built Relationships Through Effective Content 

An IT marketing strategy which uses metrics to make sure content is qualitative, frequently provides local content stylized for specific demographics and calibrates content to specific demographics should see increased conversion. Consider existing practices and what may be done to maximize them.  


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