IT marketing isn’t always easy, as it requires a lot of time and resources. However, many managed service providers can learn valuable real-world lessons from an unlikely source— Batman. As you know, Batman is one of the most popular superheroes of all time, since he is able to defend Gotham from a vast array of bad guys by using the latest technology against them. Similarly, an IT provider can protect companies from the wide variety of cyber threats through the use of state-of-the-art technology. Here are four lessons that an IT provider can learn from one of the all-time favorite superheroes. (more…)
Dystopian novel (and movie franchise) ‘The Hunger Games’ has a lot to teach MSP business owners about surviving in today’s competitive market. ‘The Hunger Games’ focuses on Katniss, a young girl pit against 23 others in a fight for survival. Throughout the book, and the subsequent film, Katniss must learn valuable lessons to stay alive in the battle dome. (more…)
Operating an MSP business is never an easy process, as it requires a lot of hard work and dedication. Nevertheless, there are two distinct types of IT providers that operate with completely opposite philosophies. One is considered a lifestyle company, while the other is a scalable company. Understanding these different styles can help you identify which one is the most similar to your IT company and if you need to make any changes. The following paragraphs will explain the difference between the two and which one is the better option. (more…)
One of the key components of becoming a successful MSP business is to know what you want and set out specific goals that will help you to attain your dreams. Continually striving to achieve these goals will give your organization a purpose and a clear direction. On the other hand, failure to create a plan will lead you to nowhere and can ultimately hinder the progress of your business. Believing in the future of the company will give you a sense of purpose and give you an advantage over other IT providers. Here are a few more tips on how to become a successful IT support company in today’s workplace: (more…)
On Gangland streets, the Mafia and other underworld organizations fight to control the illegal markets. These illicit markets are called rackets, and criminals fight to gain dominance over each racket. This often means using violence to eliminate the will of competing organizations. When it comes to controlling the high-traffic IT marketing keywords racket, MSP SEO Factory has used massive intimidation to gain dominance over this racket! Why does this matter to your MSP Business?
Why is There a Fight for High-Traffic Keywords?
There are only a handful of high-traffic keywords in just about every major market in the United States. This means most of the businesses in each metro area tend to search specific keywords when looking for a new IT support provider. In addition, it’s typical for internet searchers to only consider the company that ranks on top. This is like a Gangland community that only has a few high traffic street corners when they can conduct their illicit activities. Naturally, when there are competing crime syndicates in each metro area, they will be fighting for those coveted street corners. In the same way, IT companies and IT marketing vendors will be fighting for these rare high traffic keywords.
How Did We Intimate the Competition?
The way that we intimidate these IT marketing competitors is by going all in to overwhelm them with original content, guest blogs, updates, etc., that exceed these rival’s wildest dreams. When they see how fast we get our MSP clients ranked on top of these high-traffic keywords with many articles and backlinks, they’ll feel they could never catch up in a million years. This is just like the one underworld organization that decides to dominate the street covers with overwhelming violence and show of force. The weak-kneed bad guys will lose their stomach for a fight and acquiesce the coveted street corners. In the same way, the IT marketing competitors lose their will to fight when they see the overwhelming show of force we bring to the MSP SEO fight.
Now that you’ve realized that IT marketing keywords are rare and that we have the secret to controlling who owns the top-ranked position on these keywords; we control this racket and then we can assign your IT company the high-traffic keywords in your local market before your competitor beats you to the punch. If you let us make that happen, then your MSP business would be getting the easy way to close leads on the internet. To make it come to fruition, give us a call and pony up the cash!
Every MSP business has always dealt with change. Change is an essential component of any economic ecosystem. But change today is different than change several hundred years ago. The current free market system allows natural competition between businesses that grow unimpeded— well, mostly unimpeded. Let’s not get into unjust taxation here. The point is when free market ideals were initially endorsed several hundred years ago, economic transition was slower than today. As technology has advanced, so has economic flux. This is especially true in the information age characterizing modernity. Today, everything changes continually— this is especially true in technology. With that in mind, the following are four advisable characteristics your business would definitely benefit from adopting if you haven’t already: (more…)
In the eighties, a movie called Ghostbusters took theaters by storm and became an international film sensation. In the movie, a motley crew join forces to combat the forces of evil by forming Ghostbusters. While they didn’t have much in the way of startup funds to get their message out, they still managed to run a few adds then went viral. The key that helped them reach the community was their brilliant marketing line, “Who Ya Gonna Call? The question is can MSPs learn from the Ghostbusters’ marketing tagline how to successfully brand their IT companies? (more…)
IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)
Many MSP businesses ignore the adage that all work and no play makes Jack a dull boy. Most IT providers tend to believe that they need to squeeze every minute of work out of their employees because any lost time will cost them money.
However, is it possible that Ferris Bueller can teach an MSP business a lesson about the balance of work and play? Is it possible that giving employees more time off to play might help an IT company make even more money?
I believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.
This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)