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Have You Suffered an MSP Marketing Betrayal Like Edmond Dantes?

Posts Tagged ‘IT business’

Have You Suffered an MSP Marketing Betrayal Like Edmond Dantes?

Friday, July 28th, 2017

MSP MarketingIf you have ever watched the movie The Count of Monte Cristo then no doubt you felt the betrayal of Edmond Dantes was heart wrenching. In the story Edmond is reduced from a having a promising sailing career to being unjustly accused of treason and imprisoned because of his best friend’s jealousy.

While the fictional tale of Edmond life is quite dramatic is it possible that an MSP business could suffer a similar marketing betrayal at the hands of an employee, partner or competitor? (more…)

What Can an MSP Business Learn from The Little Engine that Could?

Thursday, July 27th, 2017

MSP BusinesWhen I was a kid one of the stories that stuck out in my mind the most was the Little Engine that Could. When I was faced with adversity the core message of this book always helped motivate me. Of course, as I got older the memory of this positive message seems to have faded from my mind.

How could dusting off The Little Engine that Could and reviewing its positive message help an MSP Business grow their company?

Watch the YouTube clip here–> https://www.youtube.com/watch?v=Qe-J6O3zuBM (more…)

Tips for generating MSP leads using exceptional content marketing

Sunday, July 23rd, 2017

MSP LeadsOne of the most efficient ways of generating tangible MSP leads is by engaging in vibrant content marketing. Compelling content will help your website attract 7.8 times more traffic, and enable higher engagement rates while costing 62% less than your outbound marketing efforts. In the process, your website will generate 3 times more leads. Here are ways in which you can use personalized content to increase ROI (more…)

You need Gorilla-Sized ideas to be successful with Managed Services Marketing

Saturday, July 22nd, 2017

managed services marketing“Gorilla” Warfare in Marketing

Managed services marketing plans need ideas the size of a gorilla. A gorilla is big, strong, majestic, frightening, intriguing, and watchable. A gorilla idea would be an idea with these qualities. But there is a “guerrilla” nature to such ideas which makes them hard to come by. These guerrilla gorillas can be hiding in the nutrition facts label on the back of your water bottle, but if you don’t know where to look, they will grunt and fight among themselves conceptually; but you’ll never hear their battle cries. If you really want to be effective in marketing, you’ve got to see gorilla-sized ideas everywhere, because it’s not just about the strength of the idea— it’s about exceptional ideas continuously used. (more…)

Why MSPs Are the Perfect IT Operations Partner for CIOs!

Friday, July 21st, 2017

IT operationsUnnecessary Worries

IT operations sourced through an exterior agency are shunned by CIOs out of fear that their job will be lost. But a chief information officer knows more about internal operations than any exterior agency can; he or she just may not have requisite resources to apply their knowledge as necessary. When a CIO needs to get certain tech solutions in place, they have to deal with internal company bureaucracy and employees. What ends up happening is that most CIOs end up treading water in a way that seems endless. (more…)

Are You Self-Promoting Your IT Services Firm With Marketing Blogs?

Thursday, July 20th, 2017

IT services marketingThe Advantage of Information over Self Promotion

IT services marketing needs to be about communication of ideas, tips, tricks, techniques, and unique information. It doesn’t need to be about how good one company is over another. Your job isn’t to prove your IT business is the best. Your job is to prove to prospective clients that you’re worth their time, that you will cohesively help, and that your motivation isn’t solely bound up in gain.

You want to communicate an attitude of reliable, trustworthy passion; not a predatory intent. When you’re constantly self-promoting, a predatory vibe is more likely to be communicated. If, instead, you give tips on cloud installation, IoT best practices, and solutions for voice systems which consolidate expenses, you’re more likely to be successful in marketing campaigns. Following are five things to consider as you approach prospective clients. (more…)

Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Thursday, July 20th, 2017

IT MarketingSales in the Fast Lane

IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy: (more…)

Audience Engagement: The Goal of Content Marketing for IT Lead Generation

Wednesday, July 19th, 2017

IT lead generationThe only way to reach your targeted audience for IT lead generation is by emotionally connecting with them. The way you do this is to create a content marketing plan that includes worthwhile content. Rise above the promotional and product-related content and produce content that your customers need. Content marketing is all about entertaining and educating your targeted audience, as well as increasing their trust in your business. As you continue with your content marketing plan, your audience will start to see you as a credible and informative resource, rather than a business trying to sell them a product. (more…)

Storytelling and Content: The Impact on IT Marketing

Wednesday, July 19th, 2017

IT MarketingFor your MSP business, IT marketing draws in your customer base. With the right content, displayed in the right way, your published marketing material is an integral basis for finding clients. There are many aspects of successful marketing, but having content that tells a story significantly increases the appeal of your services. (more…)

Is Your MSP Marketing Consultant Making Excuses?

Tuesday, July 18th, 2017

MSP MarketingCutting Through the Double-Speak

You’ve got to read between the lines sometimes when it comes to MSP marketing. Sometimes you’ll have an ineffective SEO consultant. You’re not top-ranked, and these individual spins a yarn about how competition is incorporating some illegal black hat maneuver. There might be noise about aging websites who’ve already built a following. You might even hear the “pay-per-click” cop-out; where your consultant claims sales on competitors’ PPC campaigns facilitated an advantage out-of-proportion to what he or she can do for you. (more…)


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