Contrary to popular opinion, an MSP business can still engage in marketing even if funds are limited. The marketing tools that you can use include advertising, which may involve placing ads on TV and newspapers as well as setting up online banners. However, there are many other marketing tools you can employ other than advertising. (more…)
Dystopian novel (and movie franchise) ‘The Hunger Games’ has a lot to teach MSP business owners about surviving in today’s competitive market. ‘The Hunger Games’ focuses on Katniss, a young girl pit against 23 others in a fight for survival. Throughout the book, and the subsequent film, Katniss must learn valuable lessons to stay alive in the battle dome. (more…)
Your MSP business stands to benefit from consultation, both internal and external. How much of either consultation you acquire will depend on the current size of your organization? Ideally, you want to reach a point where you can sustain both and balance the consultative information, which comes from either. External consultants and internal consultants will have some differences that are worth considering, however. (more…)
On Gangland streets, the Mafia and other underworld organizations fight to control the illegal markets. These illicit markets are called rackets, and criminals fight to gain dominance over each racket. This often means using violence to eliminate the will of competing organizations. When it comes to controlling the high-traffic IT marketing keywords racket, MSP SEO Factory has used massive intimidation to gain dominance over this racket! Why does this matter to your MSP Business?
Why is There a Fight for High-Traffic Keywords?
There are only a handful of high-traffic keywords in just about every major market in the United States. This means most of the businesses in each metro area tend to search specific keywords when looking for a new IT support provider. In addition, it’s typical for internet searchers to only consider the company that ranks on top. This is like a Gangland community that only has a few high traffic street corners when they can conduct their illicit activities. Naturally, when there are competing crime syndicates in each metro area, they will be fighting for those coveted street corners. In the same way, IT companies and IT marketing vendors will be fighting for these rare high traffic keywords.
How Did We Intimate the Competition?
The way that we intimidate these IT marketing competitors is by going all in to overwhelm them with original content, guest blogs, updates, etc., that exceed these rival’s wildest dreams. When they see how fast we get our MSP clients ranked on top of these high-traffic keywords with many articles and backlinks, they’ll feel they could never catch up in a million years. This is just like the one underworld organization that decides to dominate the street covers with overwhelming violence and show of force. The weak-kneed bad guys will lose their stomach for a fight and acquiesce the coveted street corners. In the same way, the IT marketing competitors lose their will to fight when they see the overwhelming show of force we bring to the MSP SEO fight.
Now that you’ve realized that IT marketing keywords are rare and that we have the secret to controlling who owns the top-ranked position on these keywords; we control this racket and then we can assign your IT company the high-traffic keywords in your local market before your competitor beats you to the punch. If you let us make that happen, then your MSP business would be getting the easy way to close leads on the internet. To make it come to fruition, give us a call and pony up the cash!
When it comes to MSPs marketing online, most know that getting their website top ranked is like riding a slow boat to China. In fact, this knowledge is one of the major reason most IT companies are standing on the sidelines of the digital marketing game. For the patient Tech providers this makes it a little easier to garner all the sales leads since there much less competition.
However, wouldn’t it be great if this slow and painful process could be transformed so that MSPs could start getting leads in about three months instead of waiting around for six months or longer? Our new marketing system can accomplish this with lightening speed; but read more to learn how we discovered these techniques! (more…)
In the Netflix series Ozark Marty, and investment broker, is halfheartedly trying to close a prospect. Of course, they aren’t that impressed so they say they’re going to keep looking around. Until Marty’s partner interrupts the meeting by asking if the prospects were told the firm wasn’t accepting new clients? However, when the smoke from Bruce’s magical close clears, the prospects have invested ten thousand dollars. Wouldn’t it be great if MSPs could learn this reverse marketing trick? (more…)
Many MSP businesses ignore the adage that all work and no play makes Jack a dull boy. Most IT providers tend to believe that they need to squeeze every minute of work out of their employees because any lost time will cost them money.
However, is it possible that Ferris Bueller can teach an MSP business a lesson about the balance of work and play? Is it possible that giving employees more time off to play might help an IT company make even more money?
I believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.
This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)
MSP marketing is complex. In order to properly profit, you’ll need to know the involved variables. You want to figure out which numbers are most important and focus on them. Five areas where you can really obtain actionable numbers include:
• Sales goals
• Review of marketing programs: what works and what doesn’t
• Data pertaining to services that sell and services that don’t
• Finding the low-hanging fruit and harvesting it
• Designing a marketing calendar for the remainder of the year
What were they? Did you meet them? Were you under or over budget in acquisitions? These are good questions to answer. Get the numbers, and don’t just look at the bookends. Sure, where you were and where you are both represent important indicators. However, you also want to determine where there were peaks and valleys. Sometimes it just takes a little bit of tweaking to curtail thousands in unnecessary spending. A perfect example: don’t have a full staff available during the middle of January if you don’t make big sales at that time. If you do tend to see spikes at that time, ensure you’ve got requisite staff.
Review Marketing Programs: What Works?
MSP marketing isn’t static. Some things will work excellent at one time and then quit working entirely at another. There will be fluctuations. Some things worked well for years, and suddenly they’re useless. Maybe that billboard on 27th isn’t worth funding— after all, there isn’t an industrial district in that part of town anymore.
One thing you’ll likely find is that SEO-based content marketing is very effective in terms of cost and lead generation. Discover where lead generation is facilitated in your marketing endeavors. Put money toward that.
What Sells, What Doesn’t?
Maybe you’re not doing well in terms of security sales. Maybe this portion of your MSP never took off. Abandoning it may not be the best choice, but what does make sense is a critical evaluation of programs that sell and those which don’t. You want to go through the numbers and fix what you can. Look at where low-sellers were able to convert clients, figure out why, and focus on that. But what you definitely must do is curtail unnecessary marketing expenditure on products or services that aren’t successful.
You might upsell existing clients who are already satisfied with what you do. You might look at government contracts. You might send out emails, newsletters, and blogs pertaining to new technology breakthroughs which stand to save clients money. Establish where there is an easy sale and get it. Then make that policy.
Marketing For the Remainder of the Year
Look through your sales goals, ensure the marketing programs you’ve designed are properly aligned, find the low-hanging fruit, and when you’re done with all that, make a calendar. This will help you identify when the most important marketing events should be held. It will help inform staffing, operations— the list goes on.
A Consolidated Approach
Between mapping via calendar, getting all the low-hanging fruit, finding what sells and what doesn’t, reviewing marketing programs, and re-establishing sales goals, you can really maximize the rest of 2017.
The Internet is a very important part of your MSP business, especially when marketing is factored in. Marketing isn’t only about selling yourself to new clients; it’s also about selling yourself to new employees, partners, and even other MSPs. Partnerships between MSPs are common and mergers are a regular feature of the modern tech landscape. (more…)