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Johannes Through the Looking Glass of IT Services Marketing

Posts Tagged ‘IT article writing’

Johannes Through the Looking Glass of IT Services Marketing

Tuesday, May 23rd, 2017

MSP MarketingA World of Horrors

When Johannes, IT services marketing leader, finally exited the vortex, it was into a strange netherworld.

First, all the computers in this mixed up place were organic. Walking past a building, Johannes realized the storefront windows were eyes when the structure blinked. The entrance was a mouth with a ribbed tongue that acted as a staircase leading into the building-creature’s brain. Curious, and gripping the hourglass tightly, Johannes entered. He was in a store called Best Bug. Tunics worn by the salespeople were of a strange living blue hide, and they recoiled at his slacks and a collared shirt. (more…)

5 Tips to Help Your MSP Business Salespeople Become Great Closers

Monday, May 22nd, 2017

MSP businessSales are a crucial part of your MSP business, and having a team of those skilled at closing is key to your success. Do you know what makes a great closer? If you aren’t aware of the skills that go into closing, you can’t properly train your sales staff how to best bring on new clients. Being a great closer has more to do with listening and developing a relationship than it does on the hard sell. (more…)

Do You Have Your MSP Marketing Process Down to Just Wash & Repeat?

Thursday, May 18th, 2017

IT Support PlanoGet to Cruising Altitude

MSP marketing will be most effective if you determine a working strategy and stick to it. But this is going to be an uphill climb. Even if you’ve managed to get your business “airborne,” reaching the most effective altitude can take time, depending on the “marketing engine” that is pulling the aircraft of your business forward. Even the most muscled athlete will break a sweat climbing a mountain. Even the most streamlined jet must use substantial fuel reserves to get where it needs to be. (more…)

Putting Aesthetics Ahead of Utility With IT Marketing Can Lead to a Disaster!

Wednesday, May 17th, 2017

IT services SacramentoOf “Style” And “Substance”

Your IT marketing needs to marry style and substance in a sort of harmonious balance that is internally complimentary. Unfortunately, in modern times, people tend to go one way or the other. When you consider the style aspect of things, one place in particular practically lives out this reality. Have you ever been to LA? This area of the country is the original “style over substance” crèche. This is where that concept was born, nourished, and released on the world. As a matter of fact, LA has capitalized on the “style over substance” motif so hard that they’ve managed to mash the minds of many film enthusiasts. If you don’t believe that, just go watch one of the Transformers movies. There’s plenty of style, but what substance? Here’s their lesson: there are good guys and there are bad guys… and there are helicopters. (more…)

When You’re Promoting Your MSP Business, What Are Some Things You Can Add on to Help You Shine?

Sunday, May 7th, 2017

MSP BusinessConference Protocol

Your MSP business stands to benefit from attending tech conferences. If you haven’t climbed aboard this industry vehicle, you should. When you decide to take this approach, there are several things you should be sure your MSP does. They include: (more…)

How Can Search Engine Optimization (SEO) Change Your MSP Marketing Game?

Saturday, May 6th, 2017

MSP MarketingWhy Search Engine Optimization Is Effective

SEO through the right MSP marketing agency works because it takes a kind of scientific approach to search engine utility. Statistics are used to determine the best keywords. Further examination helps determine proper paragraph size, and even the most effective length of content that is posted. (more…)

Your IT Services Marketing Plan May Not Shout, “I’M the CHEAPEST in TOWN,” but There’s a Reason for That

Thursday, May 4th, 2017

IT services MarketingYour IT services marketing plan is of the utmost importance. Even if you don’t have the lowest rate in town, your price can be justified in the minds of prospective clients if you make it clear that you provide high-quality services. Show target clients how your services are superior to those offered by the competition and your rate will quickly become an afterthought. The key is to clearly communicate why your services are worth the money. (more…)

Ramp up Your MSP Marketing Campaign and Spark New Growth by Vetting New Technology Offerings!

Wednesday, May 3rd, 2017

IT MarketingYour MSP marketing needs to include elements of the latest, greatest technology and services that go with it. Otherwise, your company might get overshadowed by more modern firms that stay on the cutting edge. So, you always need to be on the prowl for new solutions to demonstrate your awareness of current trends, especially if it involves the cloud or security. (more…)

Enjoy a Myriad of Benefits for Your IT Marketing Campaign by Including Complimentary Backup Service Solutions!

Tuesday, May 2nd, 2017

MSP MarketingWhen you perform IT marketing for your business, how do you attract and retain new clients? When networking or going through a sales pitch, many MSP business owners focus on what sets them apart from others, their talented team, and why potential clients should use their services. They may also do some cost comparison between them and their competitors, and point out all the reasons why MSP services make more sense than trying to handle IT needs in-house. While all of these are valuable and can get clients to the edge of making a decision, sometimes you need that little something extra to push them over. (more…)

6 Ways Your MSP Marketing Will Change When You Incorporate the Cloud into Your Services

Monday, May 1st, 2017

MSP MarketingRemaining Competitive in a Rapidly Transitioning Marketplace

Does your MSP marketing solution include an IoT application emphasis of any kind? If not, you’re missing out on a big portion of the market, decreasing your ability to remain competitive, and quickly falling behind. Cloud computing is taking over MSP solutions, and the faster your organization develops this offering, the better. Below are six observations that help to demonstrate this reality: (more…)

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