MSP marketing can learn a lot from metrics, but it can learn more from direct inquiry. Think of it this way: if an advanced society left high technology to a low-technology people, reverse-engineering that high technology would be harder for them than simply getting the blueprints from the high-tech nation.
Metrics are the same. You can deduce clientele needs through metrics or you can ask them key questions which help shed light on key issues. Using both in proper balance also makes sense, but just outright asking clients the right questions represents a great “shortcut.” With that in mind, following considerations should inform client interviews:
Determine Needs of Clientele
MSP marketing needs to set up interviews that are properly intensive. When they’re deep enough, such interviews can help your MSP figure out the answers to questions involving the experience of clients, where their pain points are, what works for them, what doesn’t, where they’re confused, and countless other points of this kind.
Offer incentives to help secure interviews and be sure you identify the right people; there’s no use quizzing an intern down in most scenarios. But a client’s CIO could give you a lot of data.
The Value of an Unbiased Third Party
Working with SEO groups that help MSPs assists you in either conducting interviews or finding qualified third parties to do so. Accordingly, you avoid your own bias, discovering insights into operations invisible otherwise.
Segmentation of Clients, Effective Questions
Separate clients into categories for best data collection. Consultation is again worth pursuing to determine which questions will be the most effectively illustrative.
MSP marketing helps you reach more clients and make yourself more attractive to potential clients through conducting interviews that reveal clientele needs. Segmenting clients, asking the right questions, seeking consultation, and incorporating third-party interviewers all represent excellent means of maximizing interviews.