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IT Marketing Tips: Telling Stories with Data

Posts Tagged ‘Existing Clients’

IT Marketing Tips: Telling Stories with Data

Friday, May 31st, 2019

You might look at IT marketing kind of like a story problem from a math class that readers are given the answer to. If customer X has Y bandwidth requirements and Z budget, how can he make a profit? You then fill in the variables with actual data from the service provisions of your MSP.



In doing so, you’ve provided the reader with something they can actually latch onto as they go about deciding what IT to go with. They can plug in their own numbers and work the math similarly, ultimately seeing directly how you provide them value. Consider the following benefits of a data-driven content marketing strategy:


Data-Driven Content Lends More Weight to the Information

An IT marketing strategy which incorporates data-driven content essentially puts your “money” where your “mouth” is. When you can use case studies from existing clients, accurate projections, and cost-benefit analyses to demonstrate the effectiveness of your services, even if clients don’t exactly understand the “how”, they will get the “why”.


Visualization of Metrics Dramatically Communicates Value

What’s more effective: a paragraph describing information or a graph demonstrating it? Generally, a graph. Now content design including data can be an effective visual representation, but if you can get that data in an easy-to-read graph, you’ll double down on effectively communicating your value.


Effective Utility of True Information Positions You as an Authority

Data has to be true to be effective. If it’s not, you’ll rope in a few prospects, but they’ll be miffed and exit with maximum prejudice when they find you to be in error. But if you’re always producing effective content with true data, you will increasingly become an authority.


Data Increases Legitimacy

An IT marketing campaign which helps clients visualize value through accurate data presentation in graphic form defining content should see increased prospect engagement. Ultimately, this should expand conversion rates.

Managed Services Marketing Strategies to Help Expand Email Outreach Lists

Wednesday, February 27th, 2019

Managed Services Marketing Strategies to Help Expand Email Outreach Lists

Your managed services marketing campaign can do very well with an email marketing campaign. Some statistics predict that$1 of spending may yield $44 in return should the campaign be properly managed. Following are a few techniques to help you facilitate more effective email marketing outreach:


Ensure Multiple Sign-On Points Across the Web

You need to sandblast the web affecting your target demographic with sign-on points. Target pages should have them, blogs should have them, there should be subscription points on YouTube videos. Wherever you can get one, put it there. Find new ways of incorporating such sign-on points as it’s possible to. This increases the surface area of the marketing “net” you’re throwing out over the prospect “fish” you’re trying to catch. The bigger the net, the greater the haul.


Incentivize Subscription 

When new subscribers appear, reward them. Give them a sign-on bonus. Or, lure them in with a subscription-based white paper. Give them regular coupons via email or information on the tech market. Do something which provides prospects incentive to subscribe to you. Ensure existing clients likewise have some level of incentive driving them.


Balance the Messages You Send Subscribers

In your managed services marketing, you need to regularly send emails to subscribers and ensure the greatest level of personalization feasible. Working with SEO agencies that regularly serve MSPs can be key here. The thing is, inundating subscribers with emails is a great way to annoy and estrange them. Instead, send out email strategically, at times when prospects are most likely to read them. This will keep from annoying them, but ensure you aren’t forgotten.


Optimized Email Outreach

You need to balance sending messages to subscribers, provide incentives to subscription, and incorporate diverse sign-on points across the web so you can make your email marketing campaign much more successful. Consultation can additionally help you plan the most effective managed services marketing. Consider what works now and goals you’d like to reach.

An Authentically-Branded MSP Company Has Greater Conversion Potential

Saturday, February 23rd, 2019

The more authentic an MSP company is, the more likely that company is to convert target prospects. Authenticity breeds trustworthiness. Following are several tips to help you ensure your MSP comes across as authentic in branding:  



Your MSP company must discover expertise–this may end up being different from initial preparations; pivots are common in IT. Consider primary aims, but don’t neglect secondary possibilities. Also, know where the value lies in that which you provide. 

If you have existing clients, show prospects how you’ve saved them money and encourage them to write reviews for you demonstrating the same. You can offer incentives to help encourage them along, if you like. Lastly, know what your target demographic is.  


Identity Creation 

You’ve got to have a visual “handle” accompanied with a message and keywords within that message. “Just Do It” is Nike’s, and it conjures up images of a checkmark in red, white, or black; and some darkly-lit gymnasium with athletes running around while inspirational music plays. 

Your own branding should be so evocative, and in an authentic way that tells the truth of who you are, what you’ve done, and where you’re going. This branding needs to be conveyed pictorially in terms of written content and in site design, as well as overall presentation. 


Facilitating Visibility  

Networking at tech events can be key in establishing visibility and helping you know how you’re perceived. Knowing how you’re perceived helps you encourage positive perceptions and discourage those that aren’t so positive. Also, have a presence in terms of blogs or other online outreach which is regularly updated, providing true value through information.  


Authentic Branding 

When you make your MSP company visible with authentic outreach materials, create an authentic identity, and discover what your company truly is, you set itself up to become a trustworthy brand. Consider such tactics as you go about refining your existing branding strategies.  

MSP Sales Strategies to Optimize Follow-Ups on the Phone

Saturday, December 22nd, 2018

MSP sales professionals must keep themselves cutting-edge in terms of outreach strategies, but that doesn’t mean neglecting tried-and-true methods that work. Sometimes, a real conversation on a phone can be more effective than even the most personalized email–if that conversation is meaningful and properly conducted. These factors can help you optimize each telephone interaction you have when following up with clientele: 


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