Your MSP marketing needs to have multiple outreach strategies. You’ve got to have SEO. You need to focus on PR, getting reviews, and word-of-mouth recommendation. You must attend conventions. Email marketing campaigns are also essential. Following are three ways to make them more effective:
Consistently Deliver Emails at the Right Time
Your MSP marketing strategy needs to involve regular, predictable emailing practices. Those on your mailing list should expect messages from you at intervals, and those messages should be worthy of their expectation.
Include promotions, find ways of making emails specifically relevant to readers, have valuable content in them, and maybe even give it a smattering of entertainment value. Also, send emails when readers are likely to scroll through and at least scan. Saturday afternoon can be good.
The Only Good Spam is in Monty Python: Don’t Come Off Spammy
If the titles on your emails are spammy, they’re not going to get the attention you want them to. Nobody wants to open obvious spam. Most people get dozens of legitimate non-spam messages a day, and hundreds of spam messages.
If your title is spammy, you’ll be deleted without being read. But titles aren’t the only consideration. If your content is spammy, you’ll likewise be disregarded by clients.
Ensure Emails Come with Personalized Quality
Personalize titles of emails. Additionally, they should come from an inbox that has your name on it or the name of someone who legitimately works at your business. You may assign marketers a special email just for this purpose.
The point is, you want things personalized as much as possible. Perhaps design a template with areas that personalized messages can be copied into. Consulting an MSP agency specializing in MSPs can be ideal here.
Emails That Work
For your MSP marketing, you should send out emails at the right time, not be spammy, and be properly personalized. Such tactics increase engagement.