A common concern faced by those doing MSP marketing is that if they are too “aggressive” with their email marketing, they’ll scare away their potential prospects. There is some truth to this concern, but look at it this way: when making omelettes, you can’t fret over every egg.
How Collecting Email Addresses Helps An MSP
Basically, collecting email addresses, alongside other information on clients and consumers, gives marketers and MSPs audiences to advertise to. A great way to acquire these email addresses is through free newsletters or other services, or by providing coupons and discounts to customers who also provide an email address. In the age of the modern web, the email inbox is a hub from which the rest of the Internet (social media outlets, newsletters, forums, etc.), combines into a single place that users can browse at their leisure. (more…)