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Managed Services Marketing Tactics to Marry Social Media and Email Marketing

Posts Tagged ‘Effective Marketing’

Managed Services Marketing Tactics to Marry Social Media and Email Marketing

Thursday, August 1st, 2019

Fully Utilizing the Digital Tools Available to You

Your managed services marketing will certainly be more effective should it make full use of available tools. Oftentimes, IT marketers lean on either email or social media but don’t properly fulfill the potentiality for either. However, both can be complementary, working to “charge” each other up in terms of outreach and impact.

 

Leveraging Social Media and Email Toward Increased Conversion

 

There are best practices which can help you see more impact for less expense in terms of outreach. SEO groups that have an emphasis on clients of the MSP variety can be quite helpful here. They will likely endorse tactics such as:

 

  • Email and social media are symbiotically distinct
  • Put social media in emails and email addresses on social media
  • Leverage social media profiles toward the creation of valid email lists

 

Email and Social Media are Symbiotically Distinct

 

Managed services marketing needs to respect that email and social media feed into one another. On whales, there are fish that eat microorganisms which would otherwise turn into health-threatening factors leaching off the whale.

 

The little fish eat these organisms, and so keep the whale healthy. It’s a win-win for both. Email and social media are quite similar. Through email, you can get more serious interaction with prospective clientele, and through social media, you can obtain contact information.

 

Put Social Media in Emails and Email Addresses on Social Media

 

When you send an email, be it an automated message manifested through CRM software or part of an ongoing conversation thread, include social media links in your closing salutation. For social media, put your email on your social media profile.

 

Leverage Social Media Profiles Toward the Creation of Valid Email Lists

 

You can endorse your MSP through social media by offering incentives or discounts for those who provide you their email address. Put your email front-and-center on social media and invite clients to give you theirs through incentive.

 

Maximizing Email and Social Media

 

Managed services marketing which creates email lists through social media, endorses social media through emails (and vice versa), and fosters symbiosis between these digital communication avenues should see increased positive impact on clientele in terms of conversion.

Incorporating Loss-Deferral Strategy into MSP Business Sales

Tuesday, May 21st, 2019

Many MSP business strategies revolve around demonstrating benefits associated with their products or services. While there is a place for such marketing, there is another a school of thought endorsed by many MSP marketing agencies who’ve tread SEO waters over the last decade. This strategy is demonstrating how what you do prevents your clients from experiencing loss.

 

Constructing Loss-Avoidance Sales Messaging

There are several features of an effective outreach sales strategy worth considering. You’ll want something constructed, rehearsed, revised, refined, and correctly informed at every level. Three areas that encompass much that are involved will be briefly examined here:

 

Collecting Data Requisite to Inform Outreach Optimally

MSP business sales must show clients what they’re losing without the right sort of IT. Show potentiality, show how to outsource personnel using BYOD strategies through the cloud, or whatever defines the services you provide.

Part of the value you bring is loss deferral, so pitch around metrics that demonstrate how what you do has benefited existing clientele and could be conducive to target prospects.

 

Motivation Identification and Application: Loss Avoidance

Identify which specific losses motivate your prospects into seeking IT solutions. Are they trying to conserve time? Are they trying to increase security? Are they looking for a competitive edge some other way? Figure out their directives, and where they’re losing, and show how you can plug the gap.

 

Construction of Sales Messaging Around a Loss-Avoidance Approach

Sales messaging needs to be geared at the primary clientele your MSP caters to. Yes, you want specific pitches around specific prospects, but generally, a wing of outreach including blogs and other content should be established to help attract prospects. SEO agencies with MSP focus can be key here.

 

Loss Avoidance Marketing Can Be Effective

When MSP business sales strategies show how loss can be deferred through pitches constructed around client motivations, and such strategies are informed by data, it naturally motivates conversion of target prospects.

IT Marketing Tips to Help You Avoid Common Content Marketing Mistakes

Thursday, December 20th, 2018

Managing IT marketing with an SEO provider which specializes in MSPs can help you avoid common content marketing mistakes in outreach. Following are three tips that will help you overcome content marketing errors:

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Managed Services Marketing Tips: Don’t Be Too Pushy

Monday, August 27th, 2018

Your managed services marketing is more effective if you are “there” but you’re not beating prospective clients over the head with your presence. You’ve got to “romance” them. You’ve got to make them accept your services. Granted, you can’t dive into somebody’s mind and force them to work with you. But you can structure outbound marketing such that it is enabled in this direction. Several ways to do this include the following considerations:  

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Managing Your MSP Sales Strategy Effectively

Monday, August 20th, 2018

Your MSP sales aren’t going to see a spike because you think they should. You’re not going to hit goals simply because you’ve got the infrastructure for them. A website is a good step in the right direction, but such a thing doesn’t guarantee sales in and of itself. You’ve got to optimize it for visibility and refine a means by which continuing traffic may be recouped. Following are tips to help you effectively manage your sales strategy:

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