Facebook Google Plus LinkedIn Contact Us

IT Marketing Tips to Maximize Mobile Outreach

Posts Tagged ‘Difficult Sharing’

IT Marketing Tips to Maximize Mobile Outreach

Friday, October 5th, 2018

Your IT marketing campaign requires careful strategy to maximize positive impact. Firstly, the marketplace is always in flux. Secondly, mobile internet usage has overtaken traditional desktop interface in terms of web surfing. Your marketing outreach needs to strategically consider this reality. Several means of maximizing mobile impact include:

 

• Knowing who your audience is
• Ensuring produced content is legitimately readable
• Negative space properly managed is positive
• Ensuring that sharing isn’t something difficult for your audience

 

Knowing Who Your Audience Is 

Provide your IT marketing content to those who are most likely to actually consider them. It’s no good marketing products or services to a demographic which doesn’t match. You need to determine your audience and structure content accordingly. Mobile audiences differ from desktop audiences in terms of tech interface, so much of the strategy here involves formatting content for mobile use.

 

Ensuring Produced Content Is Legitimately Readable

Your content needs to be in text large enough for the eye to comfortably read, broken up with pictures, and straightforward in terms of navigation.

 

Negative Space When Properly Managed Is Positive

Negative space is the empty white area between paragraphs. The less of this there is, the more daunting a document can be. No one wants to read a wall of text. Negative space is especially necessary in mobile content.

 

Ensuring That Sharing Isn’t Something Difficult for Your Audience

Put all sharing links to varying social media sites right on the page of your content. You want to make it as easy as possible for those who interact with what you produce to share if they want to. Encourage them subtly through buttons and graphics initiating the share (“Share now!” or “share with your friends!” can be good hyperlinks).

 

Making Mobile Content Work for You

An online IT marketing campaign built for a specific audience, with readable content, negative space management, and facilitated sharing, will likely have a more positive impact. Working with SEO agencies specializing in MSPs can help you more effectively optimize mobile content for maximized effectiveness.


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us